Google Decoding Measurement & Attribution – DMA 2016 Event (Part 1) – Micro Moments

Attened Google Decoding Measurement & Attribution – DMA 2016 Event. Pls. find below the keypoints discussed in the meeting. 

Guide to Micro Moments in Smart Phones & Consumer Behavior (Presented by Dhruv Dhawan – Industry Manager @ Google)

  • Smart Phone Behavior – India

    •    180 min. spent in smartphone on any avg. daily
    •    130 times checking the Smart Phone
  • What they do in Smart Phone – India

    •    Know Moments (Discovery & Search App Downloads)
    •    Go Moments

      •   2X increase in "near me" search interest
      •   39% conducting local search visited local stores
    •    Do Moments

      •   54% on online users to learn something new
      •   55% of watch youtube
    •    Buy Moments

      •   Compare Prices
  • On Succeeding Micro Moments

    •    73% consumers say regularly getting useful Information
    •    51% go for other brand because of information
  • On Consumer Behavior

    •    57% of people are more likely to visit a store when they search on mobile
    •    62% of marketers measure marketing efficiency & effectiveness based on each specific channel or campaign
  • On Consumer Journey

    •    90% People purchase across screens
    •    87% consumer research before enter the store
    •    82% turn to mobile device for product decision

o   We knew people start on mobile &  then convert in desktop

Overall Insight – In India, people use mobile phone for research & engagement, but to do transcations, people prefer deskop

 

 

Factors determines the success of shopping campaign

What is Shopping Campaign Ads? Shopping Campaign Ads is primary for ecommerce Platform to promote their product in Search Network.  Which Search platform provide this service? Google Adwords through Google Merchant Center & Bing … [Continue reading]

Smart Goals or Refined Remarketing… Google’s Business Strategy

Remarketing helps to target the visitor to the site. Smart Goals is the refined version of Re-targetting the repeat Visitor by using different signals (Through Mechine language) Smart goals is a good business strategy to stitch different … [Continue reading]

Multi Channel Attribution Model – How to get the Insight?

Multi Channel Attribution helps to understand how the vistor used different channel touchpoints  to convert & crediting the channel based on different Models (Like First, Last, Linear, time decay, … [Continue reading]

Google Analytics Release Notes – 9th Sep’15 Brief

Ad Group-level Device Bid Adjustments: Ad Group Level Bid Adjustment data will be reflected in Google Analytics (Acquistion > Adwords > Bid Adjustement)  Audience Insights Report: Adds a new report that shows all Audience Segments … [Continue reading]

“Buy Now Button” in Google & Facebook – Product & Consumer Behavior Insights

Facebook & Google is slowly introducing / testing "Buy Now Button" option in their interface. The catch is that, you don't have to reach the ecommerce site to make the payment. It cuts the multiple registration process in ecommerce … [Continue reading]

Google Search Query to Search Analytics? What’s in it?

Google launched "Search Analytics Beta" evolved version of "Search Queries Report How you can slice & dize keyword report  Devices (Desktop Vs Mobile Vs Tablet) Breakup - Slice the keyword engagement on … [Continue reading]

“Mobile Search Overtakes Desktop in 10 Countries” Says Google – Why it Happened? Advantage Corporates & start-ups

Google says that “More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”  Why & How it happened? Connectivity & Affordability - Better … [Continue reading]

Twitter Social Signals

Tweets - tweet can be just a statement made by a user Shared to followers. More relevent tweets, more network Retweet "RT"     copy someone else’s tweet as one’s … [Continue reading]

What are Twitter Characteristics?

Each Social Media Platform (Facebook, Twitter, Linkedin) has unique Characteristics What are Twitter Characteristics.... User Intent     Very Rational Audience     80% … [Continue reading]