Data Analytics Success depends on Integration & Inference

Data Collection Quality: 

  • The data that has been collected through analytics tool needs to be accurate or near accuracy
  • Ensure the web analytics tracking code has been embeeded in all the webpages

Data Interpretation

  • After collecting required accurate data, it is very essential to slice & dice the data to come-up with the inferenece to make business decisions
  • It is mandatory to know how to interpret data inline with requirements. Mapping those numbers with the target audience & products is the key


Remarketing & Demographic Report enabled in Universal Analytics (Out of Beta)

Universal Analytics is out of Beta. Remarketing Enabled - Remearketing feature has been enabled in Universal Analytics Audience Reporting - Now, audience reporting can be viewed through Universal analytics  Google Tag … [Continue reading]

Top venture Capital invested in Indian Analytics Firm

  Northwest Venture Partners TA Associates Fidelity Growth Partners India The Hive Interwest Partners Seedfund Advisors General Atlantic Crystal … [Continue reading]

Twitter Characteristics

Communication simple text-based real-time source of information and communication (140 Chars) Micro Blogging - 85% of the tweets talks about current trends / topics User … [Continue reading]

Acquistion – Optimization – Retention – Marketing Best Practices

Marketing is not about profit & P&L. It is about delivering value to customers. Acquiring Customer, Optimizing the acquistion & retention them is a complete life cycle.   Each stages must to monitored, tweaked effectively … [Continue reading]

Search Characteristics – The User Intent

Search is a Pull Medium. That is the reason, Seach medium delivers better than other medium. It is very improtant to understand the Search intent of the users. The search type can be classified in three buckets Navigational … [Continue reading]

Facebook Characteristics – Social Media Characteristics

Let we define the characteristics of the medium User Characteristics - Very Emotional because, they need recognition from others. 80% Emotional, 20% Rational Device Characteristics - 80% of the Users are in … [Continue reading]

Integrate Google Analytics with Admob

Google Analytics is fully available in the AdMob interface on a new Analyze tab. App developers now have a one-stop way to measure success and adjust their earning strategies based on what they learn. Today’s app developers have to make … [Continue reading]

Different communication is required based on website visitor intent

Different communication is required based on website visitor intent.The intent of the website visitor is different from person to person. What customer is looking for or intrested in? Visitor landing on the website because, they are … [Continue reading]

Owned, Brought & Earned (Paid) Media – Benefits & Challenges

Owned Media - A channel a brand owns. This could be your website, blog, Facebook page or Twitter account This is where you are building a long term on-line asset and relationship with existing and potential customers that continues … [Continue reading]