Powerful Google Analytics Remarketing Approach

  • Remarket using events tracking
  • Remarket to relevant mobile Users on desktop devices
  • Compare the profitability of new vs returning customers
  • Remarket to users based on affinity categories
  • Remarket by page visited and revenue
  • Retarget to users from profitable browsers
  • Remarket by item visited but not purchased
  • Remarket by top traffic source
  • Retarget to users of your top converting keywords on AdWords
  • Work with in-market segments

Courtesy - http://www.entrepreneur.com/article/238409

 

Facebook Campaign Structure Update

Facebook updates ad campaign struture: targeting, placement, bid settings at ad set … [Continue reading]

Google Analytics Advanced Segmentation – Short term alternative to Content Grouping

Scenario: Understand the Traffic contribution by each section of the website Approach: You can study the traffic contribution by each section using Content Grouping or Advanced Segmentation Content Grouping … [Continue reading]

Proud be an Indian – India is the First Country in Asia to Successfully launched Satellite to Mars Orbit (Mangalyaan)

India is the first country in the world to successfully enters the Mars orbit, in first attempt  India is the first & only country in the Asia region successful launched Satelliate to Mars   The MOM or Mars … [Continue reading]

Business Analytics Definitions – Descriptive – Prescriptive – Diagnostic – Predictive

Descriptive analytics describes a phenomenon through different measures that could capture its relevant dimensions. The purpose is to simply unravel ‘what happened’ or alerting on what is going to happen. Diagnostic analytics … [Continue reading]

Solution to Google Analytics Ecommerce Payment gateway referral problem

In most of the GA ecommerce Source report, payment gateway is one of the major referral that contributes transcation. The reason is, if the payment got failed, the user needs to come to the website again & make the payment. If the visitor goes … [Continue reading]

Google Analytics App Tracking UTM Tracking not for Mailer

Google analytics is so cynical. You can use UTM tracking only to track Google play download & Adwords campaign. It is not possible use UTM to track mailer referral in App.    … [Continue reading]

Twitter Storms into Ecommerce – Make Purchase through Tweets

Yesterday Twitter announced its entrance into the e-commerce business with its new ‘buy’ button, which allows users to make purchases directly through Twitter via a single click. Twitter’s timing couldn’t have been any … [Continue reading]

Google Adwords rollout Callout extensions

Google Adwords rollout Callout extensions The callout ad extension lets you include additional text fwith your search ads that provide detailed information about your business, including products and services you offer. Callouts appear in ads … [Continue reading]

How to rectify sweaked Bounce Rate due to Virtual Pageviews

If you generate Virtual pageviews while Home page loading, you won't get the actual bounce rate of home page. If the bounce rate is incorrect, it is difficult to understand how will the visitor engagement. Best way to determine the correct home … [Continue reading]