Does Mobile Device affect Desktop Usage? – Multi Device Engagement

The world is digitalized. Each human being in this world depends on digital for communication one way or the other. Internet ruled the world Multi Device Usage - Desktop Vs Mobilefor the decade, Now we are in Mobile Age. The power of internet is instant and the power of mobile is personalization. If both combine, the technology provide comfort & convenience to users. Does Mobile internet, the desktop usage got affected? For my view, it is big NO. Each device has its own advantages & disadvantages. If we take desktop, one can read more articles, do multiple tasks without pain. But it is no so in mobile device. But Mobile Device helps to connect with content & communicate on the move. Mobile facilitate to connect & do few task on the move. That is true. Mobile adds more comfort to users. Mobile is one more digital medium to connect and interact. Mobile device expanded the digital landscape. Mobile is a powerful digital medium but  i can't replace desktop in all the aspects.   

 

Google I/O – Larry Page Q/A – Awesome

After watching the Larry Page Q/A, it is possible to understand, how holistic the entrepreneur thought process. There thought process about future is mind blogging. Ya, the quality of human being is defined by their thought process, that … [Continue reading]

For B2C MARCOMMS – Understanding Gender Likes & Preference is must

While marketing a product or service to the consumer, the response varies based on the Gender. For example, if we are selling a Pen, the communication should persuade both the target audience (Male & Female). If we do a MARCOMMS for a Pen - Then … [Continue reading]

How to learn Deep Smart Skills from Smart People : OPPTY Process

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Business decisions should powered by data insight & Business Knowledge

I read an interview with Ashutosh Kumar, VP Analytics at Capillary Technologies in analyticsindiamag.com. I am really moved by the answer for the below question "Do you think it’s possible to become too married to the data that … [Continue reading]

Marketing Analytics Best Practices

Define Marketing Analytics Objective - Without defining the problem, we cann't come-up with actionable insight. Defining & understanding what we need to infer is very very essential Define Data Points - What dimension & Metics … [Continue reading]

Digital Consumer Behavior to Integrated Consumer Behavior

Now, digital analytics help users to track offline engagement. Using Google Universal Analytics it is possible to track cross device & offline consumer engagement behavior. Understanding Intergrated consumer behavior helps to connect consumer … [Continue reading]

Google try to serve localized content to leverage on mobile audience

With the help of Google Webmaster tool sitemap and through html link tag it is very easy to communicate regional / language centric content to search engine. For example, if a business serves different regions / global audience (like US, Uk, India, … [Continue reading]

Google Chrome New Version Beta 26.0.1 is super fast

Today google chrome launched the Beta version. The Chrome Software engineer James Simonsen says beta version is 5% faster than the older version. I downloaded the new version and tested. It is lighting fast. Even the webpage with lot of images loads … [Continue reading]

Email Marketing : Yahoo Web Mail still has potential Users for consumer market

While analyzing the web mail service provider, understand that 60 to 65% of the potential users are drive by Yahoo (in consumer segment). Even though Gmail is No. 1, but the User potential to purchase is still with yahoo. For Mailer Campaign, Yahoo … [Continue reading]