Digital Marketing Campaign Tracking in PWA (Progressive Web Apps)

Image Courtesy: malloc.fiIf your PWA Framework does not support Campaign UTM Tracking, then it better to customzing UTM tracking & capture the data in analytics tool. If you are already using UTM Tracking, We can customzing the Normal URL (html,asp,php) & put the customize URL in the analytics tool like GA. After Pushing the  Customized URL we need to create specific campaign bucket using custom channel with Rules. Based on the Rules, the populated custom URL is grouped in the specific buckets. 

Pls. Note: In PWA, the URL are not renderred in the Browser Address Bar, Some PWA Framework support customized URL other won't. In this case, we need to create synthatic URLs & push the URL like page in analytical tool. 

Image Courtesy: malloc.fi

Artificial Intelligence will disrupt the World in Few Years

Artifical Intelligence started disrupting the world. Most of the big companies invest heavily on artifical intelligence to make their product & services smarter (Few Example:Google, Amazon). What So Special about Artificial Intelligence??? In … [Continue reading]

Progressive Web Apps PWA Vs Apps

In Future, Most of the Business Digital Platform will migrate to PWA... Why? Becuase of the below advantage & convience. Business will not build Mobile Apps unless & until it is utmost essential for their business. Progessive Web Apps … [Continue reading]

How to Tracking PWA using Google Analytics? PWA is a Single Page Application (SPA)

Progressive Web Apps (PWA) is a new technology that gives App experience to the mobile users that who browse website. The Browser no need to downloading or installing the App. Moreover, the Browser can browse the site offline … [Continue reading]

Free Single Page Website for Small business from Google

Small business can build single page website for free using the website building tool called "Website" .Via Google My Business. You can build website with responsive design. The website is Search engine friendly & Google Map … [Continue reading]

Google Optimize Part II

Google Optimize Experiment  Features  The Experiment objective can be mapped to Goals, Pageviews, Sessions, Bounce It is possible to set in what % of page Variants needs to be shown to visitors It is possible … [Continue reading]

Google Optimize / Google Survey Adds Value to Google Adwords

Those are the days, you need to build campaign in Adwords & test the landing page Via third party tool like offermatica, inspectlet, etc. Now Google Giant Launched Landing Page testing tool called "Google Optimize" in March 2017 & … [Continue reading]

Firebase Product Real Time Facelift like Google analytics

Previously  in firebase it is not possible to validate the tracking during analytics implementation to minimize the errors. Now in firebase, they introduce real time report Like Google Analytics, Firebase launched two type off real … [Continue reading]

Syncing WEB / WAP & APP Ecosystem Through Progressive Web Apps

Businesses build seperate set-up to handle WEB, WAP & APP platform. But with the help of the Progressive Web Apps, it is easy to manage the multi device request (Desktop, Mobile, Tablet) through centrialized concept called progresstive Web Apps. … [Continue reading]

Does Mobile App Install / Uninstall does have relevance in future?

For App platform, App Install & Uninstall is the key acquistion & product metrics. If a company publish new version, the existing & new users installs the New version of the App. Most of the companies come up with different strategies to … [Continue reading]