Google Analytics Terminology: “Visits” to “Sessions” “Unique Visitors” to “Users”

Google Analytics Changed the Metrics Terminology – “Visits” to “Sessions” & “Unique Visitors” to “Users”. This change  is done to unify the metrics terminology of web & app. 

Some metrics and dimensions used different names in app views and in web views, even though they presented the exact same data. Now, all metric, dimensions, and segment names are the same, regardless if they’re used for web or app data. This gives you a clear and consistent way to analyze and refer to all of your Google Analytics data.

Data Analytics Success depends on Integration & Inference

Data Collection Quality:  The data that has been collected through analytics tool needs to be accurate or near accuracy Ensure the web analytics tracking code has been embeeded in all the webpages Data … [Continue reading]

Remarketing & Demographic Report enabled in Universal Analytics (Out of Beta)

Universal Analytics is out of Beta. Remarketing Enabled - Remearketing feature has been enabled in Universal Analytics Audience Reporting - Now, audience reporting can be viewed through Universal analytics  Google Tag … [Continue reading]

Top venture Capital invested in Indian Analytics Firm

  Northwest Venture Partners TA Associates Fidelity Growth Partners India The Hive Interwest Partners Seedfund Advisors General Atlantic Crystal … [Continue reading]

Twitter Characteristics

Communication simple text-based real-time source of information and communication (140 Chars) Micro Blogging - 85% of the tweets talks about current trends / topics User … [Continue reading]

Acquistion – Optimization – Retention – Marketing Best Practices

Marketing is not about profit & P&L. It is about delivering value to customers. Acquiring Customer, Optimizing the acquistion & retention them is a complete life cycle.   Each stages must to monitored, tweaked effectively … [Continue reading]

Search Characteristics – The User Intent

Search is a Pull Medium. That is the reason, Seach medium delivers better than other medium. It is very improtant to understand the Search intent of the users. The search type can be classified in three buckets Navigational … [Continue reading]

Facebook Characteristics – Social Media Characteristics

Let we define the characteristics of the medium User Characteristics - Very Emotional because, they need recognition from others. 80% Emotional, 20% Rational Device Characteristics - 80% of the Users are in … [Continue reading]

Integrate Google Analytics with Admob

Google Analytics is fully available in the AdMob interface on a new Analyze tab. App developers now have a one-stop way to measure success and adjust their earning strategies based on what they learn. Today’s app developers have to make … [Continue reading]

Different communication is required based on website visitor intent

Different communication is required based on website visitor intent.The intent of the website visitor is different from person to person. What customer is looking for or intrested in? Visitor landing on the website because, they are … [Continue reading]