App Download Cross Platform Tracking

Courtesy:  http://adtechpress.comIf you track want to track app download & install from Web / WAP Property, UTM is the best method to track the same. You can also customize source value based on different conditions. 

Case Study

If ABC company launched an App for there customers. They customers those who are coming to WEB & WAP Property can be migrated to App Users. Through UTM, we can customize the source to understand where the installs happened through direct, organic, cpc, web & Wap property.

Intelligent Event Alert Google Analytics – sweet spot & pain points

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Mobile APP Speed Tracking in Google Analytics

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Real time analytics is the future

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What influence a product purchase in B2C?

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Data cleansing through Data Sanity / Validation

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What is Cohort Analysis? How it helps to understand engagement behavior

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Marcomms should address the Customer Perceived Risk for better engagement

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The Global Web Analytics Market- Boosting Towards $3.09 Billion Business by 2019

The Global Web Analytics Market- Boosting Towards $3.09 Billion Business by 2019 "The global web analytics market is expected to grow from $1.33 billion in 2014 to $3.09 billion in 2019, at an estimated of CAGR of 18.3% during the … [Continue reading]

What is Google Strategy behind Structured Data & new Schema?

Instead of google algrothim fetching key information, you can communicate the key data points to Google using Schema.    Google is more focusing on structured data. Few days back, google come-up with SCheme … [Continue reading]