Why do brands need to Reinvent? – KeyNote by Mr. D Shivakumar – Chairman & CEO – Pepsico India

One reason is when they fail to keep the promises they made.

Emotional Connect – Brands are fundamentally about emotions & strong brands evoke Emotions

Consumers to Hydrid Consumers – Consumers to Hybrid consumers. There is no Segment Row. The target groups are not so categorically divided anymore. 

Relevance is earned by creating an impact on Society

No more One Way Communication (Brand to consumers) Social Media  - The time when brands talked to consumers are gone. Today consmers talks to consumers on social media. If the marketing team is not a part of conversation then they would lose theiir trust. The response needs to be intelligent & quick. People usually expect brands to resod in 15 minutes and on facebook within 59 minutes

Innovation is what can beat inflation

Partnership - Reinventing brands through brand partnerships is reuired.Era of Dependent growth.  We can all grow together. Brands have to think with whom thwy can partner. Example (Nokia & Airtel). The brand should ask how they can grow together. They should submerge their ego at the negotation table

Digital Media Kills Middle man – Every Industry in which Middel man is not adding value is dying at the hands of mobile & internet. The digital world is very important for reinventing a brand

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Unilever's marketing philosopy Follows three key principles. One of the Key things is to put people First. We deiberately call them "people" not "consumers" because when you understand people holistically, you can determine … [Continue reading]

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Virtual Pageviews affect bounce rate metrics – Case Study

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Marketing Mix with Process Mapping & Digital Implication

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Generic & Brand Keyword Paid Channel Grouping in Google Analytics

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Flipkart leverage on analytics, market data to assist SMEs scale up business

FlipKart signed a Memorandum of Understanding ( MoU) with industry body promoting SMEs Federation of Indian Micro and Small and Medium Enterprises (FISME) and handicraft design promotion body National Center for Design and Product Development … [Continue reading]

Awesome Anaytics Presentation – Beyond Numbers

Come-across aweseom Analytics Presentation that talks about Aligning metrics with what people are judged on Business truly care about prospects & customers Realign with the Prospects - Customers … [Continue reading]

When to use GA Custom Alert

Custom Alert is used to alert the concerned when there is a signficant increase or decrease in specific metrics Custom alert is mainly used to    To track the Page Load Time Increase To track the … [Continue reading]