What is Google Strategy behind Structured Data & new Schema?

Instead of google algrothim fetching key information, you can communicate the key data points to Google using Schema. 
 Courtesy: www.cs-market.com
Google is more focusing on structured data. Few days back, google come-up with SCheme for 

  • Performers Event
  • Official Ticket Links 
  • Venue Events
  • Delegated Event Listings

Using these scheme, you can communicate  precious information to google. These scheme gives more control to publishers to display key data points in search results. 

Google Strategy – In future, instead of driving traffic to website from Google, they make the user to do transcations in  Google search result itself. 

Google is a reputable & big brand. There revenue model is to leverage from big brand. 

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