APP Acquisition Funnel & APP Retention – Churn Funnel & Key Data Points

Image Courtesy: crystalclearcomms.com80% of the digital User engage through Mobile & 20% Users engage through desktop. It is very critical to take into account APP Conversion & Churn.

Churn Touch points for App is but different from desktop. 

Acquisition Funnel for APP & Key Data Points 

  • Step 1 – Play Store Visitors
  • Step 2 – APP Installs
  • Step 3 – APP New Users
  • Step 4 – Registration Screen Visit
  • Step 5 – Registration Submit

App Retention – Churn Funnel & Key Data Points  

  • Same Day  Churn Rate
  • 7th Day Churn Rate
  • Fortnight Churn Rate
  • 30 Day Churn Rate 
     

Image Courtesy: crystalclearcomms.com

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