Indian Financial Journal Brand Portal Traffic Ad – Very Funny

One of the very famous Financial Journal Brand Portal claims that there "Avg. Minutes Per Visitor is 104 Minutes" and there near by competitor Avg. Minutes Per Visitor is 62 Minutes and 3.8 Minutes.This means there Visitor is spending around 1 Hour & 24 Minutes in the Portal. Is this believable? Even for Facebook, the average time the User Spend is 40 Minutes. 

Is there any rationality behind this ad. If the Ad conveys, how many articles read per user & avg. time spend on each article would make senses.   

Image Courtesy: http://www.imagefully.com

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