Street Toy Seller marketing strategy to sell without promotion

I come across a street toy seller…. Yes, there is so many toy street sellers… But this guy is something special that made me to stand & watch his toy selling marketing approach. These  are my take-aways from him. 

Photo courtesy: AlamyTarget Location: This Toy seller sits before the well known childrens hospital. This is Pull marketing strategy. Customer will reach him naturally. 

Targeting Discussion Making Unit 

  • Initiators – Display of vareity of toys naturally/impulsively attracts the initators 
  • Influencers – The Initiators easily persuade the buyers. Influencers does the marketer job by emotionally persuade the Initiators
  • Buyer – Influence to Buyers conversion will be 99%. 

Timing : This person opened displayed this stuff during high visitors time of hospital (Out Patient Visiting time)

Product Offered: More option of toys variance to choose from. By doing so, the probability to Sale Conversion is more

Pricing: Flat/Same Price for all variety of toys. Pyschological pricing strategy. This approach is used when the marketer wants the consumer to respond on an emotional, rather than rational basis. 

Promotion : Zero percent promotional effort required

Upselling – Because of variety of toys, the probability of upselling is more

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