Why Big Data won’t Pay off & how to Harness big data?

Why big data fails? - The biggest reason that investment in big data fails to Pay off, is that most companies don't do a good job with the information they already have

Firms that evaluate big data - Firms such as Google, Facebook & Yahoo are among the few to lead the evaluation of big data to recommending level

Competitor can leverageMarketers are awaare that if they do n't utilise it for their own good, competitors might use this data to their advantage. 

Small is good - Segregrating bid data into smllar packets is the first step towards utilising the data fruitfully.

Problem of Authencity – No doubt of big data can be help businesses to a great extent, however, there are always concerns regarding the authenticity of data being churned out. 

"The Authencity of such data is always at stake as you never know if thedata is sourced from cstomers or s being generated deliberately"
- Bhaskar Sharma GM, Red Bull India

Courtesy : Pitch Magazine 

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