Marketing is not about profit & P&L. It is about delivering value to customers. Acquiring Customer, Optimizing the acquistion & retention them is a complete life cycle.
Each stages must to monitored, tweaked effectively to increase the performance.
|How To||Understand the Customer & balance the digital channel targetting||Check for Website Bounce Rate. Segment Customer||Customer Support|
|Tools||Search, Social Media, Digital Advertising||Web Analytics, A/B Testing, Usability||CRM|
|Communication||Communicate Value||Communicated According to Needs||Fulfill the needs|
|Dont's||Generalize your Target||Optimize output Objective||Don't Market|