Acquistion – Optimization – Retention – Marketing Best Practices

Marketing is not about profit & P&L. It is about delivering value to customers. Acquiring Customer, Optimizing the acquistion & retention them is a complete life cycle.  

Each stages must to monitored, tweaked effectively to increase the performance. 
 

Particulars Acquistion Optimization Retention
How To Understand the Customer & balance the digital channel targetting Check for Website Bounce Rate. Segment Customer Customer Support
Tools Search, Social Media, Digital Advertising Web Analytics, A/B Testing, Usability CRM
Communication Communicate Value Communicated According to Needs Fulfill the needs
Dont's Generalize your Target Optimize output Objective Don't Market