Apple buys Social analytics firmTopsy

Topsy is a social search and analytics firm that partners with Twitter to maintain an index of Tweets going back to 2006. Apple acquires social analytis firm Topsy for 200 million USD  

An Apple spokesperson Conveyed that the acquisition with the company’s standard line: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans." 

According to The Wall Street Journal, Apple could possibly use Topsy's technology within iTunes Radio, and it could also be useful in the App Store, delivering content recommendations based on Twitter trends. It could also be used as a way to bolster iAd, providing data to marketers to serve targeted ads in iRadio. 

It is fascinating to see, how Apple is going to leverage from this acquistion