What is Google Project Navlekha for India & How Google Monetize from it? 

What is Google Navlekha Project for India?

  • Navlekha helps Indian Vernacular Language Publishers (Those who don't have online presence) to publishers the vernacular content online
  • This Project is to bring India's 135,000 local language publishers online by making web hosting smooth and simple

What the Google Navlekha Means?

Navlekha in Sanskrit Language means "a new way to write"

What Google Navlekha Tool does to Publishers?

This project comprises a tool that uses Artificial Intelligence (AI) to render any PDF containing Indian language content into editable text, making it easy for print publishers to create mobile-friendly web content & publish online. 

What is the advantage for Indian Language content Publishers?

Google will offer free hosting, a branded domain for the first three years, and AdSense (its ad platform) support so that publishers can start monetising their content immediately

What the Indian Vernacular Content Statistics Says?
At present, the amount of online content in Indian languages is only one per cent of what is available in English

How Google Monetize from this Project?

  • If Google can manage to increase the Indian language digital content % from 1% to 15% in 3 Years, it will have huge positive impact on Adwords revenue
  • More the Indian language publishers then more regional inventory for Google Adwords advertisers to target regional audience
  • Android OS touches 85% market share in India. This means more mobile users consumers more regional language content. Most Tier II & Tier III users are using smart phones with decent internet connectivity.
  • This Projects helps Adwords to connect with local audience & service relevant ads & notification

 Image courtesy: images.assettype.com

Check Google for India Demo – https://navlekha.page/4260002.html 
 

Voice & Video Will Rule SEO

How the People search & consume content in internet is changed drastically.  

Voice Search – 20% of mobile search done via voice. 

– 58% of consumers have used voice search to find local business information within the last year
– 46% of voice search users look for a local business dailyon
– 27% visit the website of a local business after conducting a voice search
– 76% of smart home speaker users conduct local searches at least  once aweek—with 53% performing daily searches

Source: BrightLocal Study

Optimize for Voice Search

Gone are the days, the website is optimized for keywords. Now, the SEO Manager should optimize for "Phrases" or "Sentence" instead of keywords. Voice search will grow exponentially in coming years due to introduction of "Google Assist". 

Video 

Landing Page Optimization approach should contain Video that demonstrate the benefits of product or services rendered. All the blog article needs to be supplemented by Video for better engagement. By adding video on each blog post, the page is optimized for Text & video search.

To stay relevant, the SEO should optimizing for Voice & video search for better visibilty.

Image Courtersy: https://pocketnow.com

 

Difference Between Firebase Cloud Messaging & In-APP Messaging

S. No Particulars  Cloud Messaging In-APP Messaging
1 Marketing Push Marketing Behavioural Marketing / Realtime marketing 
2 User Engagement Re-enage User Engage with In APP Active User
3 Communication Template Text Only Text & Image
4 Touch Points Less touch Points  To Conversion More CTA Touch Points to Conversion
5 Targetting APP, Audience, User Property, Lanugage, Topic, Single Device APP, Audience, User Property, Language,Topic & Singe Device targetting is not possible
6 Decision metrics Returned User & Conversion Avg. Session Duraton & Conversion

Firebase In-APP Messaging Launched – Features – Report – Benefits

Few days back firebase launched Firebase In-APP Messaging. What is in it 

What is Firebase In-APP Messaging?
Engage with targeted In-APP Users at right time to complete Key InApp Actions

What are Firebase In APP Features?

* Communicate – Communicate with Users when the Users are inside your App
* Customize – Customized Message for In APP Users
* Creative – Change Creative & check the Performance (3 Message Layout Available – Modal,Image only, Top Banner)
* Target  
    Target Messages to Specific Audience 
    Trigger Messages based on User Behavior
* Schedule Campaign 
    One time or Recurring Campaign Scheduling
    Trigger this in-app message While Foreground or App Launch 
    Set Per Device Campaign Delivering Frequency 
* Define Conversion Events 
* Compatable with Xira


What Data Points the In-APP Messaging Report Delivers?

* Daily messaging impressions
* Notification Clicks
* Conversion Events Count 

Image Courtesy: http://info.localytics.com

 

Google’s Aug. 1 core algorithm update Insight

The Vertical that has been Impacted by Core alogritham Udpate

Google gives less Weightage to the pages that collects critical Information from Users

* Pages that solicit personal information, such as personal identification numbers, bank account numbers, drivers license numbers, etc., which could be used for identity theft.

* Pages used for monetary transactions, on which users might give their credit account or bank account information; for example, any page that allows you to buy something.
* Pages that offer medical or health information that could impact your physical well-being.
* Pages offering advice on major life decisions, such as pages on parenting, purchasing a home, a veicyle and so on.
* Pages offering advice on major life issues that could impact your future happiness and finances, such as pages giving legal or financial advice.

Courtesy: searchengineland.com

What we understand from this update

  • All the Single Page microsite that collects Personal information, their authority will be dropped in search engine. Becuase, these sites more of transcational motive than added any informative value to the Users
     
  • If we see the chart, the Majority hit verticals in search engine results  is health followed by ecommerce, business & finance. Thus means the page should be more informative than transcational 

Indian Financial Journal Brand Portal Traffic Ad – Very Funny

One of the very famous Financial Journal Brand Portal claims that there "Avg. Minutes Per Visitor is 104 Minutes" and there near by competitor Avg. Minutes Per Visitor is 62 Minutes and 3.8 Minutes.This means there Visitor is spending around 1 Hour & 24 Minutes in the Portal. Is this believable? Even for Facebook, the average time the User Spend is 40 Minutes. 

Is there any rationality behind this ad. If the Ad conveys, how many articles read per user & avg. time spend on each article would make senses.   

Image Courtesy: http://www.imagefully.com

Search Engine Optimization (SEO) Evolution – Past, Present & Future

Fuchsia Open Source OS By Google – One OS for all Devices

What is Fuchsia?
"Fuchisa" is a "Device Independent OS" – One Operating System that run across all devices (Desktop, Mobile, Tablet, embedded Systems). It is a Open Source OS. Google is creating a New Product segment. 

Why Fuchsia?
One OS for all devices & it is open source. To kill the competitor OS. Like Microsoft in Desktop & IOS in Smartphone. 

What Value Fuchsia delivers to Customers?
The Business don't need to buy seperate OS for each platform. One OS for all the platform. This will cut Infrastructure & Software/ product development cost for business

Fuchsia Product advantage from analytics Perspective?
Attribution modelling becomes very easy. Because of Unified OS, it is easy to track & attribute credit to devices (Device Credit Disconnect won't happen)

Image Courtesy: Wikipedia

Google Analytics Rolling Out New Feature Called Google Signals for Cross Device Tracking

What is Google Signals?

  • Google Signals Feature help us to understand the journey your customers are taking across their devices as they interact with your website
  • No need to updated your website code to activate this Features

What Report it provides?

Acquisition Device report 

  • This is a Cross Device reporting in Analytics takes into account how users visit your website multiple times from different devices
  • Cross Device reports only display aggregated and anonymized data from people who have opted in to personalized advertising (as always users can opt out at any time)
  • Instead of seeing metrics in Analytics that show two separate sessions (e.g., one on desktop and the other on mobile), you’ll be able to see when users visited your website from two different devices

What we infer from this report?

  • From this report, we can understand how prospects engage with your sites through different devices
  • What device attributed (Desktop, Mobile, Tablet) to different touchpoints

How to activate the feature?

Google Anaytics > Go TO > Admin > Property column > Tracking info > Data Collection
* Select the properties for which you want to activate Google signals (all properties of the account, this property only, or a specific subset of properties in the account).
* Click ACTIVATE if you want to activate Google signals immediately.

Pls Note: Google Says "The option to activate Google signals will be rolling out to all users in the coming weeks. If you don't see it now, you will soon"

Image Courtesy: http://www.blackberrypartnersfund.com

 

Google Rebrand its Advertising Platforms

Google Rebrand its adversting products and come-up with 3 Advertising / Publishing Products

 

 

 

 

 

1. Google Ads (Formerly Known As Google Adwords)
2. Google Marketing Platform 360
3. Google Ad Manager

Google Adwords <To> Google Ads

  • Google Ads helps their customers to reach their Target audience via Google Product Venues (Google Search, Display Ads, Youtube, Apps Ads in Playstore, location listing.   
  • Smart Campaign is introduced by Google for small advertisers to quickly create ads and to drive traffic to their platforms. Smart campaign driven by Machine learning

Google Marketing Platform 360

  • Google Marketing Platform helps their customers to recch their target audience Via Double click network (Search Ads 360, Display & Video Ads 360) and optimize the performance of the campaign through Analytics 360, Data Studio, Optimize 360, Survey 360 & Tag Manager 360
  • Google Marketing Platform provides wider reach

Google Ad Manager

  • Google Ad Manager is a product to help publishers manage ad inventory on their sites available for advertising
  • Smaller web sites will continue to use AdSense, which lets advertisers place small ads on their sites, and Admob for mobile app developers