Business Objective for Content Marketing in Social Media

For B2C, Social Media Channels are used to create brand awareness, customer acquistion, customer retention,
Engagement, web Traffic, lead generation

For B2B, Social Media Chanels are used fto create brand awareness, lead generation, customer acquiestion, Thought leadership, Engagement, Customer Retention / Loyalty, Website traffic, 

For both B2B & B2C market segment, Social media helps to create brand awareness