80% of the digital User engage through Mobile & 20% Users engage through desktop. It is very critical to take into account APP Conversion & Churn.

Churn Touch points for App is but different from desktop. 

Acquisition Funnel for APP & Key Data Points 

• Step 1 – Play Store Visitors
• Step 2 – APP Installs
• Step 3 – APP New Users
• Step 4 – Registration Screen Visit
• Step 5 – Registration Submit

App Retention – Churn Funnel & Key Data Points  

• Same Day  Churn Rate
• 7th Day Churn Rate
• Fortnight Churn Rate
• 30 Day Churn Rate 
   

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