The key aspect of B2B marketing is personal relationship.B2B decision Making Unit (Buying Center) is very complex as compared to B2C. The B2C marketing strategy won't work for B2B marketing.
In what way the digital medium will support B2B marketing?
|Digital Medium||Digital Medium||Description|
|Lead Generation||Search||Identifying the target prospects through search medium is easy|
|Brand Awareness||PR, Banner Advertising,Digital Radio||Brand awareness plays a vital role in B2B Marketing. Using digital medium, it is easy to create brand awareness. Because digital medium has no boundaries|
|Credibility||Website, Social Media||Product & Brand credibility & reputation can be communicated in website (Logo, Badge, Testimonial, Social Media)|
|Customer Support||CRM, Chat, Email, Forum, Resource Center||B2B customers have long term relationship and the quantum of buyers in B2B is small. It is very essential to keep the existing customer happy|
|Customization||Messaging for each segment||Customized Message for different segment of prospects is easy & quick in digital medium|
|Customer Feedback||Survey, Poll||It is very easy to collect customer feedback through digital|
|Training||Webinar, Webcast, Social Media (Youtube)||Product & Partner training though virtual medium is easy & cost effective|