Difference between Web Analytics & Predictive Analytics for Web / Online
| Particulars | Web Analytcs | Predictive Analytics |
| Analyze | Visitor Centric | Customer Centric |
| Scoring | Not Possible | Possible |
| What you Track | Click Behavior | Prospects/Customer Behavior |
| Time Window | Existing Period | Existing + Future Period |
| What we Infer | Visitor Behavior Insight |
Behavior Prediction from Customer Behavior |
| Optimize | Visitor | Customers |
| Data Sheet | Training Data/Spreadsheet | Flat Table/ Flat Table |
| Goal | Understand Visitor Better |
Retaining & Expanding the Customer Base through acqusition & reducing defection |
| A/B Testing |
A/B Testing on Visitor Behavior |
A/B Testing on Customer Behavior |
