Analytics Indian Company Study 2012

I come across Analytics India Company study by AnalyticsIndiamag. Awesome Analytical Company study by Mr. Bhasker Gupta

Indian City wise Analytical Company
City Wise % of all AnalyticsCompanies
Bangalore 29%
Delhi 14%
Mumbai 16%
Hyderabad 8%
Pune 8%
Gurgaon 6%
Chennai 6%
Noida 5%
Kolkata 3%
Others 6%

  • Demography Company Contribution(%) – 30% of all analytics providers are based out of Bangalore, followed by Mumbai (16%) and Delhi (14%).
  • Analytical Vertical (%) – 50% of all analytics providers falls into the industry of IT/ ITES providers, followed by Consulting, Market Research and Media/ Advertising (~10% each).
  • Workforce (%) –  71% analytics providers have less than 50 employee strength, of which 27% has less than 10 employees.


Digital Marketing Analytics = Performance based Behavioral Marketing

All the marketing activity performance is measured based on some yardstick. Even in offline marketing some yardstick is followed to understand the performance of the marketing. There is no foolproof mechanism in place to track the offline marketing performance.

Digital totally crashed this bottom neck. All the digital marketing activities  are track-able.  Below aspects in digital marketing that makes ” Mere Marketing” to “Performance based marketing”

  • Consumer Behavior – Understanding the consumer behavior through effective tracking
  • Customization – Customizing the product & services for target audience in less time
  • Behavioral Targeting – Guru for “Behavioral Targeting” is none other than “Google”

Analytics add “Intelligence” to marketing activity. Analytics takes marketing to next level. Analytics helps the marketers to understand the consumer behavior/taste and facilities the marketers to serve the consumers better. We can generate thousand of consumer reports / data using present web technology & analytics. But the real catch lies in

Defining the Problem -> Identifying the right Metrics for the Problem -> Generating the Quantitative Report -> Interpreting Quantitative Metrics to Qualitative Aspects . Because we are dealing with humans.