Digital Marketing / Advertising Ad Spend Per Internet User – Forecast

 Insight – As per eMarketer report, Australia, UK & US is the top three countries, where advertisers has to spend more money for customer acquisition. Even though, the forecast shows that the advertisers in these regions are desirous to allocate more budget for digital advertising in coming years. The reason is simple; the digital medium is measurable, feasible to optimize for better ROI.

Digital presence becomes indispensable for businesses

The main advantage of digital medium from marketing perspective is convenience (Both from buyers & sellers perspective). Marketing mix “Place” is replaced by “Convenience” by digital. Moreover the Internet connectivity is growing exponentially in developing & under developed countries (Even in rural areas). The internet connectivity speed is also increased significantly.

Digital presence & marketing is delight for businesses because

  • Targeting – The business can reach the target audience who sits in any part of the world (No boundaries)
  • 24/7 – The digital medium is always open
  • Measurable – Measuring ROI is feasible
  • Cost Effective – Budget flexibility….. One can even run a  campaign for 10 dollars
  • Customization – Ability to customize the communication based on the target audience

Digital presence  is delight for Consumers because

  • Product Research (Novice to Intelligent) – Consumer can  access the product review
  • Communicate – Communicating with sellers  is easy
  • Experience – Consumer can experience the product (like software) before buying
  • Convenience – Consumers can buy the product just sitting in home
  • Credibility – Most of the business offer “money back option” if the consumers are not satisfied
Digital Medium totally changed the consumer behavior. Now a days, digital medium even influence / affect traditional marketing.
Digital medium makes Consumers the “King” & Sellers the “King Makers”