Google Ads – Google Optimization Score – SEM Optimization Dashboard – Driven by AI & Machine Learning

Few weeks back Google Launched Google Optimization Score Feature in Google Ads. You will find the Feature in Recommendation Tab in Google Ads. Using AI & Machhine Learning, Google will scan your Google Ads campaign & provide optimization Recommendations like

  • Budget Recommendationss
  • Bidding Recommendations
  • Snippet Recommendations
  • Extension Recommendations
  • Adgroup Recommendations
  • Redenant keywords
  • Existiing Campaign Optimization Suggestion 

How much is your Google Optimization Score? Beware if your Score is 100%, you are spending more… Google Loves to make you spend more… Makesure to align the Optimization Score with your digital marketing campaign objective  

Image Courtesy: Google

Responsive Search Ads (Beta) Format in Google Ads – Lets Play with Ads Variant

Google Ads (Formely Known as Google Adwords) introduced Responsive Search Ads format (Beta) that serve Relevant Ads (from your multiple Ads Variant) that suits the ad format. You can build 5 headlines & 4 Desciptions 

Benefits – Create more ad headlines & description & increase your CTR

How responsive search ads differ from expanded text ads – What Google Says
Responsive search ads are different than expanded text ads in two ways:

  • More space. Responsive search ads can show up to three headlines instead of two, and up to two 90-character description fields (instead of one 80-character description field)
  • More flexibility. You can provide up to 15 headlines and 4 descriptions for a single responsive search ad, and Google Ads will automatically show different combinations depending on the search query. 

All other fields are the same for responsive search ads as they are for expanded text ads.

For More details Pls check – https://support.google.com/google-ads/answer/7684791
Imae Courtesy: searchengineland.com

Google Rebrand its Advertising Platforms

Google Rebrand its adversting products and come-up with 3 Advertising / Publishing Products

 

 

 

 

 

1. Google Ads (Formerly Known As Google Adwords)
2. Google Marketing Platform 360
3. Google Ad Manager

Google Adwords <To> Google Ads

  • Google Ads helps their customers to reach their Target audience via Google Product Venues (Google Search, Display Ads, Youtube, Apps Ads in Playstore, location listing.   
  • Smart Campaign is introduced by Google for small advertisers to quickly create ads and to drive traffic to their platforms. Smart campaign driven by Machine learning

Google Marketing Platform 360

  • Google Marketing Platform helps their customers to recch their target audience Via Double click network (Search Ads 360, Display & Video Ads 360) and optimize the performance of the campaign through Analytics 360, Data Studio, Optimize 360, Survey 360 & Tag Manager 360
  • Google Marketing Platform provides wider reach

Google Ad Manager

  • Google Ad Manager is a product to help publishers manage ad inventory on their sites available for advertising
  • Smaller web sites will continue to use AdSense, which lets advertisers place small ads on their sites, and Admob for mobile app developers