Google Optimize / Google Survey Adds Value to Google Adwords

Those are the days, you need to build campaign in Adwords & test the landing page Via third party tool like offermatica, inspectlet, etc. Now Google Giant Launched Landing Page testing tool called "Google Optimize" in March 2017 & Sync the tool with Google Adwords New Interface few days back.

What is Google Optimize?
Free Landing Page Optimization  Tool to test the Landing Page Performance of different Variant


Platform that we can Test the Google Optimize ?
WEB & WAP Platform, we can test in Google
Optimize

Image Courtersy: iabramo.com

Types of Landing Page Experiment Can be done in Google Optimize?

Redirect Test  – Type of A/B test that allows you to test separate web pages against each other
The Two Separate Variant calls our webpages 

When to do Redirect Test?
If we want to test two landing page performance with totally different theme, design & communication & but the landing page objective is same. Go for Redirect Test 

A/B Test  – Test randomized experiment using two variants of the same web page (A and B)
The Multiple Landing Page Variant (Apart from Original) can be build using the Visual Editor Tool through Chrome Browser with the help of Chrome Addons

When to do  A/B Testing?
If we want to test two or more variant performancce in the landing page, then go for A/B Test

MultiVariate Test
Tests variants of two or more elements simultaneously to see which combination creates the best outcome. The Multiple Landing Page Variant (Apart from Original) can be build using the Visual Editor Tool through Chrome Browser with the help of Chrome Addons

When to do Multivariate Test?
If we want to test a landing page with differnt theme & different variant, go for Multivariate test.