While marketing a product or service to the consumer, the response varies based on the Gender. For example, if we are selling a Pen, the communication should persuade both the target audience (Male & Female). If we do a MARCOMMS for a Pen – Then the communication should be like this
- Male Target Audience – Brand A pen is "Strong, Sleak & lostlong" messaging
- Female Target Audience – "Colorful, Soft & handy" messaging
In Digital Media, it is easy to test various gender specific communication / template and study the engagement & impact.