Digital Marketing Campaign Tracking in PWA (Progressive Web Apps)

Image Courtesy: malloc.fiIf your PWA Framework does not support Campaign UTM Tracking, then it better to customzing UTM tracking & capture the data in analytics tool. If you are already using UTM Tracking, We can customzing the Normal URL (html,asp,php) & put the customize URL in the analytics tool like GA. After Pushing the  Customized URL we need to create specific campaign bucket using custom channel with Rules. Based on the Rules, the populated custom URL is grouped in the specific buckets. 

Pls. Note: In PWA, the URL are not renderred in the Browser Address Bar, Some PWA Framework support customized URL other won't. In this case, we need to create synthatic URLs & push the URL like page in analytical tool. 

Image Courtesy: malloc.fi

Progressive Web Apps PWA Vs Apps

In Future, Most of the Business Digital Platform will migrate to PWA… Why? Becuase of the below advantage & convience. Business will not build Mobile Apps unless & until it is utmost essential for their business. Progessive Web Apps delivers true value to SME's. The PWA has a edge over Apps on

  • User Exprerience
  • User Control
  • Offline Access
  • Speed
  • Adaptability 
Particulars Progressive Web Apps Apps
Downloading the APP from
Play Store or App Store
Not Required Required
App Experience 100% 100%
App Installation Not Required Required
Offline Browsing Possible Not Possible
Platform Desktop, Mobile Mobile
Page / Screen Rendering Speed Lighting Fast even 2G Connection
Doable using AMP
Not as fast rendering like AMP
Search Engine Friendly Yes Yes
Modify Publish Modiify& Publish anytime Modify, Publish anyday & anytime is not possble. Nee Verification & approval from Appstore 
Push Notification Doable Doable
Updates  Not required required
Rendered in Web Browsers Yes No

Image Courtesy: vocalcom.com

 

Syncing WEB / WAP & APP Ecosystem Through Progressive Web Apps

Businesses build seperate set-up to handle WEB, WAP & APP platform. But with the help of the Progressive Web Apps, it is easy to manage the multi device request (Desktop, Mobile, Tablet) through centrialized concept called progresstive Web Apps. Moreover, Google recommends Progressive Web Apps

Advantage of Progressive Web Apps

  • Centralized Coding for Multiple Device – No need to tweak coding for multiple device (Desktop, Mobile, Tablet) Image Courtesy: http://blog.ionic.io/
  • Responsive Design – Customized User experience through responsive design for multiple device
  • Page Load Time – Progressive WEb apps loads the page instantly. Gives Better browsing experience
  • HTTPS Secure – Secured connect to WEB & APPS
  • Web Notification – Web push notifications makes it easy to re-engage with users by showing relevant, timely, and contextual notifications to the user, even when the browser is closed! 
  • Search Engine Friendly (SEO Optimized) – Progressive Web Apps are search engine friendly. We don't have to do SEO for WEB, wAP & APP ecosystem sepertely

Image Courtesy: blog.ionic.io