Does your Website hurt by Google Panda / Penguin Update? Here is the Healing Tool

if you believe your website ranking is being harmed by relevant inbound link or low-quality links points to you. In that case, use to Disavow link tool and choose those irrelevant links and submit Disavow link button. This helps to communicate to Google not to take these inbound links into account when ranking the website. Disavow link tool helps to disallow irrelevant link to the site.

Matt Cutts said repeatedly at PubCon, on the video (see Matt Cutts Video below) and in the blog post that you should try not to use it, don't use it, really. Why? One example he said is do not disavow internal links – it can hurt. Right, Google is just using this as a "hint" or "signal" now, like they did with the rel=canonical when that launched, but this will be a powerful signal within 6 months – so be careful if you have to use it.
 

New Meta Keyword Tag “news_keywords” for news publishers to keep them happy?

Now, publishers can use this tag <Meta Name="news_keywords" content="keyword1, 2,3">to woo traffic from search engine. Even though Google Won't explictly support SEO methods, why they come-up with News keyword tag?

No business lunch is free my friend.  Let we explore the reason, why Google come-up with this
 
  1. To increase its revenue through Adwords display network – Google wants to keep the news publisher happy because they drive their revenue throulgh them. News publisher produce lot of fresh content. Most of the News Publishers are part of adsense network. News Publishers customers are google customers. For Google content matters…
     
  2. Videos – Most of the news publishers started uploading news vidoes & even telecast the news live through web. This Tag help to convey the video content better
     
  3. To Promote Site Search Product – Many News Publishers uses "Site Seach Product". This keyword tag may help the product to throw better result
     
  4. To Promote the Brand "Google News" 
If Google come-up with demographic Meta tag syntax, that will be of more help to "News Publishers" & "Google"
 

Search Engine Optimization – SEO is not just about keyword & ranking

SEO is a process of optimizing the content for the audience in search engine friendly way. Understanding target audience and their behavior is essential to come-up with clear SEO approach.

Why SEO? – Search Medium is a pull medium and bringing relevant audience to the website delivers more engagement as compared to other digital mediums

SEO Purpose -The purpose of SEO is to drive relevant traffic/audience to the website. Creating awareness, interest in the product & service provided.

SEO is not project, its a process -There is no end to SEO activity. One can explore new Avenue or approaches and keep expanding the audience . It is evolving process.

SEO Success is not only about “ranking” – You need not be No.1 in organic search to drive traffic for your keyword. You may be in No. 5 position and can drive more traffic. Success of the SEO is based on delivering content “what consumers are looking for” continuously.It is not the position, it is the content that drives traffic.

Search engine Localization strategy: Google Adwords Zip Code targeting plays a key role

Localized targeting & customized messaging takes the digital marketing into a newer level. Pincode targeting helps in behavioral segmentation based on the area. Customized message delivers a better response.

Localized Targeting – Advantage B2C Industry

  • Fast moving consumer goods (FMCG)
  • shopping malls,
  • multiplexes
  • bouquet shop’s
  • call taxi
  • grocery

They can derive better results through this option. With localized targeting & customized messaging, advertisers can easily connect with the local people.

Even display networks can deliver better results & decent ROI. Consumers who see local area ads while reading a news or article, deliver better response & helps in brand recall. Moreover display network through zip code targeting will reinforce brand image.

Local Searches are done through mobile device than in desktop. So, Zipcode targeting through mobile devices to leverage on local search is very essential. Zipcode Targeting through a display network in PC/Desktop delivers a better results.  Because engagement is more in display network.

It is always a good practice to create a roadmap of how to use these local targeting for better results.