Hi All,
Attended SEMPO Chennai Event. Provided some event Takeaways.
Speaker : Mr. Sairaj Vaithilingam, AVP, Cognizant
Big Player Moves in Digital Marketing & Analytics Industry
- Publicis & Omnicom Merger
- Accenture acquired 10 digital firms (cequity, etc)
- IBM is keen on Digital Analytics Space
What happening in marketing area in Global level
- Marketing activity moved to technology oriented
- Analytics places a very strong role
- Ad agency build technology
- Digital agency focus on digital assests – website, customer assets
More technology spents for CMO than CTOs in the matter of 2 & 3 years
Insight Value is very important. Tell customer Tell customer what they need is very essential
Digital Analytics Trends : Speaker – Mr. Anand Kalaimamani & Mr. Immanuel Godwin – Cognizant
- Digital Analytics Maturity – Basic Metrics -> Reports -> Enterprise -> Actionable Reports
-
Key Areas / Trends in Analytics
- Multi Channel Analytics
- Tag Management
- Data Processing
- Social Listening
- Mobile App Measurement
- Analytics Adoption – Social, Mobile & Big Data
-
Mobile Apps Measurements
- Design, Build, Self Learn
- Objective Mapping – Industry Functions & Target audience
- Metrics & Dimensions
- Implementation
Changing Landscape of search and links : Speaker – Mr. Navneet Kaushal – CEO – PageTraffic
- Google Panda Focus on Ecommerice Sites
- Google Penguin Focus on Link Schemes, Keyword Stuffing, Over Optimization, Unnatural links
- Pagerank is not updated very long time
- Author Rank is essential
-
New SEO Strategy
- Brand – Google focus on big brands
- Citations & Trust – Google rewarding these signals
- Building Authorship is must
- PR is not given much authority
Social Media… beyond just marketing : Speaker : Mr. Hareesh Tibrewala -Joint CEO – Social Wavelength
- Social Media and markeing won't go hand in hand
- Social Media is not just a brand manager level issue…Sociial is CXO level Issue
- Building Dynamic Group is essential
- SOLOMO will place targetting will play a vital role
Brand building through Digital : Mr. Vivek Bhargava – CEO – iProspect Communicate 2
- Digital roles – Performance, Advertising Medium
- In Future all device will connect to internet
- Three fillers of digital – Paid, Organic, Social
Digital Marketing Unconference : Mr. Kiruba Shankar – Director – F5ive Technologies
- Infography places a vital role
- Traffic that generate traffic: Reddit, Pinterest, StumbleUpon, Q & A sites
Digital Marketing in a social-mobile world! : Ms. Anuradha Sriraman – Head EBusiness – Royal Sundaram Alliance
- Digital Marketing Over the Years (Experimention, Direct Response, Relationship Marketing)
-
Mobile Trends
- Rise of the mobile only generation
- Content Consumption is on the rise through Mobile
- 3 Areas of Focus – Mobile, Content & Social
- Building a Mobile First Experience – Implications, Opportunities & Measures
How to Save 16% of your B2B Campaign – Speaker Mr. Palani Balasundaram – Manager – Search Analytics – Hewlett Packard​
- Campaign experiementation is must. Exact Ad & landing page communication not always delivers
Social Signals & Search – Speaker Mr. Benedict Hayes – Vice President – iprospect communicate
- Determine what is real and Fake. Google is killing fake
- Best Practice – website architecture, Content, Credibility & Engagement
- Determining Useful – Engagement, Speed & Vitality
- Social Signals forms part of SEO ranking
Connecting real life to search ranking factors – Speaker : Mr. Senthil Murugappan – Digital Marketing Strategist
- Balanced Offpage and Onpage optimization is essential
Event Organizer: Ezhil Raja
