Remarketing helps to target the visitor to the site. Smart Goals is the refined version of Re-targetting the repeat Visitor by using different signals (Through Mechine language)
Smart goals is a good business strategy to stitch different product of google to track the user behavior & based the behavior serve an ad & increase the probability of conversion
Smart Goals Activation prequisiites
- Link your Google Analytics and AdWords account(s).
- The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view in the past month before you can set up Smart Goals.
- The reporting view must not receive more than 1 million hits per day.
- The Data Sharing setting Google products and services must be turned on for your Google Analytics account