Smart Goals or Refined Remarketing… Google’s Business Strategy

Remarketing helps to target the visitor to the site. Smart Goals is the refined version of Re-targetting the repeat Visitor by using different signals (Through Mechine language)

Smart goals is a good business strategy to stitch different product of google to track the user behavior & based the behavior serve an ad & increase the probability of conversion

Smart Goals Activation prequisiites

  • Link your Google Analytics and AdWords account(s).
  • The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view in the past month before you can set up Smart Goals.
  • The reporting view must not receive more than 1 million hits per day.
  • The Data Sharing setting Google products and services must be turned on for your Google Analytics account