Which graph / chart to choose for the data? | Data Visualization | Charts & Graphs

We are dealing with lot of data. To represent those data with actionable insight, right graph needs to be selected. Ic come-across a chart cooser diagram from Andrew Abela. Very good thought process of Chart type segmentation based on the requirement. Worth to check. Thanks Abela awesome starter of graph represntation for different metrics 

Which Chart to Choose



Mobile App Analytics – Automated crash & exception measurement for Android & iOS from GA

Google Analytics Mobile Apps analytics come-up with automated crash & exception measurement for andriod & iOS. 

Google Mobile App Analytics takes just one line of code to implement for Android or iOS:

<!– Enable automatic crash measurement (Android) –>Android  & IOS Apps Crash
<bool name=”ga_reportUncaughtExceptions”>true</bool>

// Enable automatic crash measurement (iOS).
[GAI sharedInstance].trackUncaughtExceptions = YES;

Implement automated crash measurement with just one line of code on Android or iOS. Moreover, it is possible to check for stability of each version.

Great work Avinash & team , you people taking google mobile app analytics to next level.

Few days ago, Microsoft Founder regrets about he / his company does not forsee Mobile potential. Does Microsoft launch new product in mobile segment to compete with Google?  

Check Google Analytics Blog for more details : http://analytics.blogspot.in/2013/02/5-things-you-should-be-doing-with.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+blogspot/tRaA+(Google+Analytics+Blog)&utm_content=FeedBurner

Adwords Enhanced Campaign will leverage on Mobile Device Visitor Behavior

Google Adwords launched enhanced Campaign model. What's new. Targetting & Managing Multi Screen Consumer is very easy using this interface. More over, enhanced campaign report helps to figure out lead attribution better. Whether the visitors reach through mobile device then purchase the product through desktop or wise-versa.

Digital Marketing Analtyics - Mobile Advertising for local busines

The ad are served based on

  • Search Intention – What the searcher exactly looking for
  • Context

    • From which device the searcher is searching for
    • Location (From Which location the searcher is seaching for
    • Time of the day – At what time the search is searching for​​

If a searcher is searching for Pizza from Desktop, Different Adtext is served. If a searcher is searching for Pizza from Mobile, different adtext is served. Ultimately everything boils down to relevance, personalized results based on the location. Mobile & local business their is urge market potential. Google Giant will leverage this potenital 

Dashboard should in-line with Business objective

Creating eye candy dashboard and present it to management is good. But how to inference of the dashboard helps to achieve business Business / Marketing Dashboard inline with business objectiveobjectives is very important. Eric T. Peterson Says, "the value is not in the numbers; the value is in what the numbers tell you about your business". That's true. Mapping the dashboard value with business objective is very very important. 

Hierarchy of Analytical needs by "Eric T. Peterson"

Data -> Information -> Insights -> Recommendations. 

Most of the Analyst stops in Information level. Provided proper insight is very very essential. Business & marketing analytics plays a vital role in providing proper insight. Management will come-up recommendation based on the Insight. 

Read this Article from Eric "Dashboard is not Strategy" for more details 



How Google Webmasters tool track / treats sub-domain?

If we syndicate main domain with Google webmaster tool, it treats subdomain traffic  as internal traffic that maps to main domain. But it is Google Webmaster Toolnot possible to handle sub-domain pages from main domain section (blocked URLS -like disallowing url's through robots.txt,URL Parameter handling – Handle webpage with same content with Multiple Parameter)  in Google Webmasters tool. To handle sub-domain we need add sub-domain seperately. 


Mobile Internet Penetration Trend in India

More and More people are accessing internet through mobile. The mobile internet penetration is increasing signiicantly year on year globally. In Mobile internet penetration Japan top the list followed by Australia, UK, USA, Germany, China & India. Responsive Site is essential for better mobile visitor engagement. 

Mobile Internet Trend

India comes at 7th position on this list. The report by Internet and Mobile Association of India ( IAMAI) and Indian Market Research Bureau (IMRB)  said, "the number of claimed Internet users has seen a growth of 16 per cent over last year. This number is estimated to grow up to 150 million by December 2012."  And as per Telecom Regulatory Authority of India (Trai), the number of mobile phone subscribers in India rose to 929.37 million in May. The internet access on mobiles, both Smartphones and feature phones contributed to mobile internet penetration of 4 percent



Customer Acquisition, Retention & Expansion in Digital Marketing through Google Analytics

We explore what kind of reports is used to understand 

Customer Acquisition, Retention, Expansion

  • How we are acquiring the new prospects /customers?

    •     Is it because of brand (Keyword)
    •     Is it because of features (Search)
    •     Is it because of Word of Mouth (Referral)
  • Which current customers are leaving / going (Iteration / churn / Depletion)?

    •     We cannot generally this question. It does on the Industry
  • What causes Customer base Expansion?

    Worth of Mouth (Social Media)
    Social Media interaction, 
    Offline Campaign (TV, Radio)

Data Representation in Google Analytics (Data, Pie Chart, Bar Chart, Term Cloud, Pivot)

Website visitors data are captured & represented nicely in Google Analytics. Each data representation gives us some insight. Let we explore each data representation format

  • Data – In data format, we see numbers and infer from itData Representation in Google Analytics
  • Pie Chart – The metrics of each dimensions are represented in pie-chart (Graphically) with % contribution. We can infer % of contribution of dimensions
  • Bar Chart – The metrics of each dimensions are represented in Horizontal Bar-chart (Graphically) with % contribution. We can infer % of contribution of dimensions
  • Term Cloud – Term Cloud is like Keyword loud. Based on the quantum of traffic each dimension are represented in Big and small. This is more a graphical representation of each dimension to understand its contribution visually & quickly
  • Pivot – This is the WOW Factor :). In this format, we can play with multiple dimension with metrics. This is a awesome feature in GA. This will help to slice & dice the dimensions & metrics.


How STP (Segmentation, Targetting, Positioning) is applied to Digital Marketing Channels?

We use different marketing channels to reach & communicate with the audience. Segmentation, Targetting & Position is the key marketing approach to bridge audience & service. Lets define What is Segmentation, Targeting & Positioning?

  • Segmentation – Segmentation is the process of classifying customers into groups which share same characteristics
  • Targeting – Targeting involves the process of evaluating each segment attractiveness and selecting one or more segment to enter
  • Positioning is arranging for a product to occupy a clear, distinctive and desirable place relative to competing products in the mind of consumer
Particulars Segmentation Targetting Positioning
Search What/ How people Search
Search Relevance
Relevant Info
Social Media Taste, Preference, Interest,
Existing Customer,
Taste, Interest
Info / News
Mailer Email Database Taste, Needs & 
Informative /