Voice & Video Will Rule SEO

How the People search & consume content in internet is changed drastically.  

Voice Search – 20% of mobile search done via voice. 

– 58% of consumers have used voice search to find local business information within the last year
– 46% of voice search users look for a local business dailyon
– 27% visit the website of a local business after conducting a voice search
– 76% of smart home speaker users conduct local searches at least  once aweek—with 53% performing daily searches

Source: BrightLocal Study

Optimize for Voice Search

Gone are the days, the website is optimized for keywords. Now, the SEO Manager should optimize for "Phrases" or "Sentence" instead of keywords. Voice search will grow exponentially in coming years due to introduction of "Google Assist". 

Video 

Landing Page Optimization approach should contain Video that demonstrate the benefits of product or services rendered. All the blog article needs to be supplemented by Video for better engagement. By adding video on each blog post, the page is optimized for Text & video search.

To stay relevant, the SEO should optimizing for Voice & video search for better visibilty.

Image Courtersy: https://pocketnow.com