What are Twitter Characteristics?

Each Social Media Platform (Facebook, Twitter, Linkedin) has unique Characteristics

What are Twitter Characteristics….

  • User Intent

    •     Very Rational Audience
    •     80% Rational
  • Device Characteristics – 80% of the Users are in Mobile
  • Interaction Type –   Private & Group Interaction
  • Communication

    • Simple text-based real-time source of information and communication (140 Chars)
    • Micro Blogging
    • 85% of the tweets talks about current trends / topics
  • Engagement

    • Active Users for good interaction
    • People Search Good Content / Relevant in Twitter
  • Participation –  Active Participation is essential to grow the network 
  • Communication Connect

    •     Visual driven – Visual Image gives more impact than text
    •     Community Connect – It is possible to connect with community
    •     Communication – Social Communication creates big disturbance
    •     Viral – This medium is viral in nature. Synonym of word of mouth is Twitter
  • Support – Twitter is a very good Support Medium
  • Pull Medium – Customer Support /Brand Connect
  • Push Medium – Rational Connect