Customer Acquisition, Retention & Expansion in Digital Marketing through Google Analytics

We explore what kind of reports is used to understand 

Customer Acquisition, Retention, Expansion

  • How we are acquiring the new prospects /customers?

    •     Is it because of brand (Keyword)
    •     Is it because of features (Search)
    •     Is it because of Word of Mouth (Referral)
  • Which current customers are leaving / going (Iteration / churn / Depletion)?

    •     We cannot generally this question. It does on the Industry
  • What causes Customer base Expansion?

    Worth of Mouth (Social Media)
    Social Media interaction, 
    Offline Campaign (TV, Radio)