All business are data drive. All business decisions are taken through data. Business decision goes wrong if he data sanity is not good. It is always good to check data sanity through various data check points / data points in a regular interval.
Data sanity is a holistic approach. Data dip stick test needs to be done in regular intervals.
Few checks for data sanity
- Are you pulling right data?
- Is there is any glitches in data trending?
- Dip stick test on data granularity