Web Analytics Vs Predictive Analytics for Web / Online

Difference between Web Analytics & Predictive Analytics for Web / Online 

Particulars Web Analytcs Predictive Analytics
Analyze Visitor Centric Customer Centric
Scoring Not Possible Possible
What you Track Click Behavior Prospects/Customer Behavior
Time Window Existing Period Existing + Future Period
What we Infer Visitor Behavior Insight  Behavior Prediction from
Customer Behavior 
Optimize Visitor Customers
Data Sheet Training Data/Spreadsheet Flat Table/ Flat Table
Goal Understand Visitor Better Retaining & Expanding the
Customer Base through acqusition
& reducing defection
A/B Testing  A/B Testing on Visitor 
Behavior
A/B Testing on Customer Behavior

 

 

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