Digital presence becomes indispensable for businesses

The main advantage of digital medium from marketing perspective is convenience (Both from buyers & sellers perspective). Marketing mix “Place” is replaced by “Convenience” by digital. Moreover the Internet connectivity is growing exponentially in developing & under developed countries (Even in rural areas). The internet connectivity speed is also increased significantly.

Digital presence & marketing is delight for businesses because

  • Targeting – The business can reach the target audience who sits in any part of the world (No boundaries)
  • 24/7 – The digital medium is always open
  • Measurable – Measuring ROI is feasible
  • Cost Effective – Budget flexibility….. One can even run a  campaign for 10 dollars
  • Customization – Ability to customize the communication based on the target audience

Digital presence  is delight for Consumers because

  • Product Research (Novice to Intelligent) – Consumer can  access the product review
  • Communicate – Communicating with sellers  is easy
  • Experience – Consumer can experience the product (like software) before buying
  • Convenience – Consumers can buy the product just sitting in home
  • Credibility – Most of the business offer “money back option” if the consumers are not satisfied
Digital Medium totally changed the consumer behavior. Now a days, digital medium even influence / affect traditional marketing.
Digital medium makes Consumers the “King” & Sellers the “King Makers”

 

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