Facebook Characteristics – Social Media Characteristics

Let we define the characteristics of the medium

User Characteristics – Very Emotional because, they need recognition from others. 80% Emotional, 20% Rational

Device Characteristics – 80% of the Users are in Mobile

Communication Connect

Visual driven – Visual Image gives more impact than text

Community Connect – It is possible to connect with community

Communication – Social Communication creates big disturbance

Unstructured Communication environment, that environment requires chaos.Marketing persuading won't work 

Viral – This medium is viral in nature. Synonym of word of mouth is facebook

Brand Connect – Helps to connect with consumers

Geographic – Connect with local audience

Pull Medium

Customer Support
Brand Connect

Push Medium – Emotional Connect