When Brand will Survive?
Brand can only survive, when perception matches experience. Ideas Becomes brand, only it delivers. Brand should perform in relevance. Brand that does not fall in relevance will die. Example: Topoz Blade. Die after Twin Track, Sony Walkman die after Apple ipad, Nokia delivers promise but lacks relevance – unable to survive Smart phone market. Windows lost opportunity in mobile due to Android
Ingredience of Business / Brand Success
Customer Perception towards brand / product should match customer experience + Brand Should perform in relevanceGoogle+