Google Analytics Dimensions & Metrics Terminology – Traffic Dimensions

What are Dimensions Dimensions is an descriptive attribute or characteristic of an object that can be given different values

What are Metrics – Metrics are values attributes to dimension

Traffic Related Dimensions

  • Traffic Type – The types of traffic to your site: search, referral, direct, and other.
  • Referral Path – The URIs that referred traffic.
  • Medium – The mediums which referred traffic. Includes mediums identified via utm_medium.
  • Source / Medium – The source-combinations which referred traffic. Includes sources and mediums identified via utm_source and utm_medium.
  • Source – The sources which referred traffic. Includes sources identified via utm_source.
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