Google Analytics Release Notes – 9th Sep’15 Brief

  • Ad Group-level Device Bid Adjustments: Ad Group Level Bid Adjustment data will be reflected in Google Analytics (Acquistion > Adwords > Bid Adjustement) 
  • Audience Insights Report: Adds a new report that shows all Audience Segments (combinations of age, gender, interests) in one table and introduces new metrics for audience size and index (relevancy) for easy cross segment comparisons. (Audience > Interest > Affinity, In-Market & Other Categories)
  • Publisher Reports: Adds a new publisher reporting section. These reports incorporate data from all linked publisher ad serving accounts. Get the Adsense & Link Analytics data in (Behavior > Publisher > Overview, Publisher Pages, Publisher Referrers)
  • Postbacks of Mobile App Conversions to Networks: Google Analytics now allows you to post back your conversions to our partner networks. Now you can use one tracking solution to gain visibility into all of the networks you work with. 
  • [Premium] Data Backfill for Custom Tables: Provides unsampled reports with up to 30 days of historic data for new custom tables.
  • Ad Exchange-Google Analytics Linking: Users will be able to use a wizard in Google Analytics to link Ad Exchange and Google Analytics. They can then see Ad Exchange metrics (e.g. clicks, impressions) in Google Analytics reports. 
  • [Premium] Integration with DoubleClick for Publishers: Imports DFP data, including revenue, clicks, and impressions into Analytics.