Google Analytics Search Traffic Report Accuracy Case Study

I analyzed the GA Organic Seach Traffic Report accuracy while Manual Tagging & Auto Tagging are used to contact adwords account during a particular data range. This is the inference

Inference (Auto Tagging Option)
Out of 2300 visits 42 visits comes from campaign URL with parameter. that means 1.82% of traffic is paid search traffic in organic Report. 

 

Manual Tagging Inference:
Out of 2956 visits, 135 visits comes from campaign URL with parameter. That means 4.56% is paid search traffic in organic Report 

 

Analysis Insight
  • If we use manual tagging option to link adwords account with GA, organic traffic report is 95% accurate
  • If we use auto tagging option to link adwords account with GA, organic traffic report is 98% accurate

 

0 comments