Google Analytics Tie-up with clickz for mobile user statistics

 

This is the mobile  statistics by Google. Mobile will be integral part of marketing mix.
 
Mobile is no longer an add-on to a campaign, and for many it’s increasingly becoming a central focus. 87% of marketers are planning to increase emphasis on mobile during 2013, and belief in the power of mobile is rapidly growing stronger.
 
​Marketers have a broad mix of mobile tactics planned in the next year:
 
  • 52% plan to create a mobile- or tablet-optimized website
  • 48% plan to increase engagement in mobile advertising 
  • 41% hope to develop a mobile app
  • 39% are planning to market a mobile app
For many, mobile measurement is still new territory
  • More than half (59%) of marketers consider themselves either novice or inexperienced when it comes to measuring mobile. This presents an opportunity for organizations to invest in training and education today to stay ahead of the curve tomorrow.
  • 58% of marketers are currently accountable for mobile metrics, and more than one-third are already sharing internal dashboards to show mobile marketing results.
Mobile measurement unlocks new opportunities
  • 53% of marketers who analyzed their mobile metrics say there is a lot of untapped opportunity and plan to increase their mobile spending.
  • Tools, technologies and talent are in demand: 68% of marketers plan to increase technology investment and ad spend, and 32% plan to focus more
Data source: Google Analytics Blog
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