Have you activated Demographics & Interest Report in Google Analytics?

This Month, Google launched Demographics & Interst report.  The advantage of this report is, we can get gender wise, age wise data points and also to understand visitor affinity & interest

How to activiate Demographics & Interest Report

By adhering below simple steps

  • Modify your tracking code to support display advertising
  • Update your privacy policy to adhere to our Policy requirements for Display Advertising.
  • Enable Demographics reports in the Analytics interface.

For more details Check this link: https://support.google.com/analytics/answer/2819948