How to derive Online Marketing Mix?

The Objective of marketing department is to reach the target audience  through different channels and to educate them about the products & services and its benefits.

Multi Device

Understanding Customer Engagement Life Cycle with channel & device & touch points are must

  • To derive right marketing mix, one has to understand 
  • How different channels helps the purchase decision process
  • Which Channel & device combo are used by target audience to engage with the product & services
  • Which channel & device combo are used by target audience to subscribe / to purchase
  • Which channel & device combo are used by target audience that stimulate offline purchase
  • Which age segement use which channel & device combo

We are living in Multi Device & multi channel world… understanding customer device & channel usage behavior helps to derive right online marketing mix

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