How to Populate Industry & Organization Data Points in GA for B2B Marketing?

If your site visitors aren’t providing you with company and industry data, it’s not possible to report on this data in Google Analytics. Insightea, A Marketo Company enables to track the Industry & Organization data points through their solution called Company Targeted Advertising ( This tool enrich customer’s onsite journey with firmographic data in a seamless integrated fashion (note, another product in the Google Analytics app gallery offering similar functionality is Demandbase).