Marketers has the privlege to ride on impulsive buyers. Impulsive buying means purchasing in tempetation & buying without understand what value the product delivers to
them. Impulsive Buying deals more with human pyschology. Marketers should understand what motivates impulsive buying? According to Ian Zimmerman
What Motivates Impulsive buying
- Impulsive buyers are more social, status-conscious, and image-concerned. The impulse buyer may therefore buy as a way to look good in the eyes of others
This means, impulsive buyers are socially well connect & they are very conscious about thier image endorsement from others.
- impulse buyers tend to experience more anxiety and difficulty controlling their emotions, which may make it harder to resist emotional urges to impulsively spend money. Emotional Connect communicates works well for impulsive buuyers
- impulse buyers tend to experience less happiness, and so may buy as a way to improve their mood. Emotional Connect is very essential
- impulse buyers are less likely to consider the consequences of their spending; they just want to have it. Look & feel good factor plays a very vital role in impulsive buying
Is your purchase is impulsive?. Put this below questions to ourselves
Did I plan to buy this, or did I get the urge to buy it just now?” If you didn’t plan to buy it, you’re probably experiencing an impulse buying urge.