Intelligent Event Alert Google Analytics – sweet spot & pain points

Courtesy:  http://ihelpulearn.comIntelligent Event in Google Analytics helps to build traffic rules to get alerts on daily, Weekly & monthly basis. 

Advantages

* You can get alert based on the rules / conditions set by you on daily / weekly & monthly basis
* If you are in US, you can get an alert through SMS
* You can set Custom alert for multiple property 

Pain Points

* You can use only one dimension & metrics to set an alert
* You cann't use filters in the alert
* you cann't get alert through SMS, if you are outside US

If these pain points are rectified by Google, Intelligent alert becomes very scalable & versatile feature to use.