Mailer / Email Campaign Communication Strategy – Best Practice for better Performance

Mailer is one of the most effective digital marketing channel for Consumer acquistion & retention.

Good Communication strategy is most for better mailer open rate, Click through & Conversion

Before Setting-up a mailer campaign, we should answer these question

  • What is the Objective of the mailer campaign?
  • Who are the target audience for the mailer campaign (Prospects Or Customer)? 
  • What the receipent intended to do after receiving the mailer campaign?
  • Does the Mailer Campaign really add some value to target audience?
  • What frequency mailer campaign has to be sent?

If only we are clear on these points, the mailer campaign will be of some value to target audience & it will deliver..