Mailer is one of the most effective digital marketing channel for Consumer acquistion & retention.
Good Communication strategy is most for better mailer open rate, Click through & Conversion
Before Setting-up a mailer campaign, we should answer these question
- What is the Objective of the mailer campaign?
- Who are the target audience for the mailer campaign (Prospects Or Customer)?
- What the receipent intended to do after receiving the mailer campaign?
- Does the Mailer Campaign really add some value to target audience?
- What frequency mailer campaign has to be sent?
If only we are clear on these points, the mailer campaign will be of some value to target audience & it will deliver..Google+