Marketing Analytics Best Practices

Marketing Analytics

  • Define Marketing Analytics Objective – Without defining the problem, we cann't come-up with actionable insight. Defining & understanding what we need to infer is very very essential
  • Define Data Points – What dimension & Metics needs to be analyzed
  • Validated Data – Validate the data. Else Infer goes wrong
  • Define Process – To map the data with Business Objective / problem 
  • Data Presentation / Visualizaton – How to represent the data, so that it is easily understood by others.
  • Insights – What we infer from the data to take aciontable insight.