By 2017, every human being on the planet will have downloaded 37 mobile apps. Of equal significance to businesses, Gartner predicts that mobile users will provide personalized data streams to more than 100 apps and services every day.
"Mobile apps have become the official channel to drive content and services to consumers. From entertainment content to productivity services, from quantified-self to home automation, there is an app for practically anything a connected consumer may want to achieve," said Brian Blau, research director at Gartner. "This connection to consumer services means users are constantly funneling data through mobile apps. As users continue to adopt and interact with apps, it is their data — what they say, what they do, where they go — that is transforming the app interaction paradigm."
This means that for every business, mobile app is very essential tool to engagement with customer 24/7. Moreover, based on the mobile app behavior, it is possible to show offers to persuved the customer. Like Social Media, Mobile Apps is the instant engaging option between business & customers.Google+