No More Organic Keywords in Web Analytics Tool – Google Applies SSL (https) for all Searches

Now, Web Analytics tool unable to fetch organic keywords that drives traffic to the site. So, it is not possible to track which keyword drives traffic to the website / webpage. 

Digital is becoming mature day by day. From Now onwards, SEO professionals should think beyond keywords to drive traffic to the site. It is more of creating value than tactics. Instead of asking which keyword drives traffic, people will start asking which content communicates value.