Difference Between Firebase Cloud Messaging & In-APP Messaging

S. No Particulars  Cloud Messaging In-APP Messaging 1 Marketing Push Marketing Behavioural Marketing / Realtime … [Continue reading]

Firebase In-APP Messaging Launched – Features – Report – Benefits

Few days back firebase launched Firebase In-APP Messaging. What is in it  What is Firebase In-APP Messaging? Engage with targeted In-APP Users at right time to complete Key InApp Actions What are Firebase In APP … [Continue reading]

Google’s Aug. 1 core algorithm update Insight

The Vertical that has been Impacted by Core alogritham Udpate Google gives less Weightage to the pages that collects critical Information from Users * Pages that solicit personal information, such as personal identification … [Continue reading]

Indian Financial Journal Brand Portal Traffic Ad – Very Funny

One of the very famous Financial Journal Brand Portal claims that there "Avg. Minutes Per Visitor is 104 Minutes" and there near by competitor Avg. Minutes Per Visitor is 62 Minutes and 3.8 Minutes.This means there Visitor is spending … [Continue reading]

Search Engine Optimization (SEO) Evolution – Past, Present & Future

[Continue reading]

Fuchsia Open Source OS By Google – One OS for all Devices

What is Fuchsia? "Fuchisa" is a "Device Independent OS" - One Operating System that run across all devices (Desktop, Mobile, Tablet, embedded Systems). It is a Open Source OS. Google is creating a New Product … [Continue reading]

Google Analytics Rolling Out New Feature Called Google Signals for Cross Device Tracking

What is Google Signals? Google Signals Feature help us to understand the journey your customers are taking across their devices as they interact with your website No need to updated your website code to activate this … [Continue reading]

Google Rebrand its Advertising Platforms

Google Rebrand its adversting products and come-up with 3 Advertising / Publishing Products           1. Google Ads (Formerly Known As Google Adwords) 2. Google … [Continue reading]

Choose the right technology to drive Digital Platform

If we want good digital presence, you should choose right technology to run the digital platform. Determine your user device behavior, then build the right digital platform.   If the target audience use more of desktop go for … [Continue reading]

What Google Analytics Data Retention Settings Means? FAQ

Before going to Google Analytics Data Retention Settings, First we need to understand Why Google Analytics brought this settings now? Google brought this Google Analytics Data Retention Settings to adhere General Data Protection … [Continue reading]