Data Representation in Google Analytics (Data, Pie Chart, Bar Chart, Term Cloud, Pivot)

Website visitors data are captured & represented nicely in Google Analytics. Each data representation gives us some insight. Let we explore each data representation format Data - In data format, we see numbers and infer from … [Continue reading]

How to Segment Visitor & Registrated Member Traffic in Google Analytics?

If you are running a site, it can be accessed by a new visitor or registered member. It is very essential to segment visitor & registered member traffic to infer New visitor traffic. Use custom variable to segment the traffic for better … [Continue reading]

Google Analytics Key reports for Adwords (Time Lag for Remarketing & Conversion Channel)

Time Lag report (Infer: Remarketing Time window) Time lag report (Conversions > Multi-Channel) helps to align the remarketing duration of the visitor. Based on this report, it is very easy to infer the conversion period of the visitor and … [Continue reading]

Facebook Analytics | Insights | How to Infer : Best Practices

While analyzing the Facebook traffic, apart from facebook page analytics, it is better to pull data from Web metrics tool like Google analytics to infer holistic view.   FB & GA Insights helps to infer Which gender … [Continue reading]

Google Analytics Goal : While Defining Goal Funnel from Home Page (Beware)

While defining Goal from Home Page in Google Analytics, it is very essential to ensure to clearly define the Home Page path file name in the funnel. Because the  home page funnel may be /, index. or any other option.  So, it is very … [Continue reading]

Google Analytics Search Traffic Report Accuracy Case Study

I analyzed the GA Organic Seach Traffic Report accuracy while Manual Tagging & Auto Tagging are used to contact adwords account during a particular data range. This is the inference Inference (Auto Tagging Option) Out of 2300 visits 42 … [Continue reading]

Google Analytics Tie-up with clickz for mobile user statistics

  This is the mobile  statistics by Google. Mobile will be integral part of marketing mix.   Mobile is no longer an add-on to a campaign, and for many it’s increasingly becoming a central focus. 87% of … [Continue reading]

How to protect google analytics data from manipulation & hacking

Google Analytics is free & aweseome web analytics tool to track the click behavior. GA is a Javascript based trackig solution. The advantage of javascript based web analytics solution is, it is very easy to install & configure as compared to … [Continue reading]

Web Analytics Vs Predictive Analytics for Web / Online

Difference between Web Analytics & Predictive Analytics for Web / Online  Particulars Web Analytcs Predictive Analytics Analyze Visitor … [Continue reading]

Digital Marketers Chennai Meet-ups Few Questions & Answers (Q & A)

Dear Friends, Digital Marketers Chennai Meet-ups Few Questions & Answers that i noted.  Mobile Optimization: Do we need .mobi sites for mobile optimization? Ans. by Digital Marketers Group Chennai: .Mobi Domain is not … [Continue reading]