The key aspect of B2B marketing is personal relationship.B2B decision Making Unit (Buying Center) is very complex as compared to B2C. The B2C marketing strategy won't work for B2B marketing. In what way the digital medium will … [Continue reading]
Marketing Communications: Below the Line (BTL) should Connect with Above the Line (ATL) for better ROI
September 14, 2012 by Leave a Comment
In Marketing Communications (Marcomms), Below the Line activity should link with ATL activity. This will help to measure the BTL Communication responses. Below are the ways to connect BTL with ATL Coupons - Giving Free Coupon Ad Via Newspapers … [Continue reading]
Digital Marketing / Advertising Ad Spend Per Internet User – Forecast
September 13, 2012 by Leave a Comment
Insight - As per eMarketer report, Australia, UK & US is the top three countries, where advertisers has to spend more money for customer acquisition. Even though, the forecast shows that the advertisers in these regions are desirous to allocate … [Continue reading]
Email / Mailer is the best channel for Relationship Marketing
September 11, 2012 by Leave a Comment
A decade back, e-mail communications are particularly used by individuals to communicate with each other. Because of better internet connectivity and technological advancement, many businesses using this channel to reach their target audience. Why … [Continue reading]
Search Engine Optimization – SEO is not just about keyword & ranking
September 10, 2012 by 2 Comments
SEO is a process of optimizing the content for the audience in search engine friendly way. Understanding target audience and their behavior is essential to come-up with clear SEO approach. Why SEO? - Search Medium is a pull medium and bringing … [Continue reading]
Search engine Localization strategy: Google Adwords Zip Code targeting plays a key role
September 7, 2012 by Leave a Comment
Localized targeting & customized messaging takes the digital marketing into a newer level. Pincode targeting helps in behavioral segmentation based on the area. Customized message delivers a better response. Localized Targeting - Advantage B2C … [Continue reading]
Google is No.1 because of its product strategy
September 4, 2012 by Leave a Comment
It is interesting to watch, how Google has been transformed from statistical to search engine giant to Product company. Google strategy has very good foresightedness as compared to another other company in his class. In most of the case Google … [Continue reading]
