Personalization + Localization + Socialization = Mobile Marketing

In most of the developing countries, Mobile peneration is much more than the PC. It is very easy to target huge chunk of local target audience through mobile. Advantage of Mobile Marketing Personalization - Personalized message … [Continue reading]

Google Entrepreneurs – Service for SMB’s

Google is alltime emerging company because they always come-up with new product & services in short interval. Now, Google like to do real business with start-ups and SMBs. Google Entepreneurs has resource center that showcases Google products for … [Continue reading]

Web Analytics is all about numbers?

If we talk about web analytics, we immediately think of numbers & eye candy graph. Yes, Web analytics is all about metrics, numbers. If that is so, Web analytics won't be billion dollar industry. Web Analytics should map the … [Continue reading]

New Meta Keyword Tag “news_keywords” for news publishers to keep them happy?

Now, publishers can use this tag <Meta Name="news_keywords" content="keyword1, 2,3">to woo traffic from search engine. Even though Google Won't explictly support SEO methods, why they come-up with News keyword … [Continue reading]

How a digital medium helps in B2B marketing?

The key aspect of B2B marketing is personal relationship.B2B decision Making Unit (Buying Center) is very complex as compared to B2C. The B2C marketing strategy won't work for B2B marketing. In what way the digital medium will … [Continue reading]

Why Twitter is the best Social Media Platform?

Twitter objective is very simple and straight forward. Connecting people without affecting their privacy (No Complication & Confusion). Let we explore which Twitter is the best Social Media Platform Best of Both World - Twitter Platform is … [Continue reading]

Google Plus (G+) likes in Google Paid Search Results

Google uses its search dominance to increase its social media market share (Google Plus). From today G+1 likes will be featured in Paid search results.   To take advantage of this, most of the adwords advertisers will use GPlus to … [Continue reading]

Marketing Communications: Below the Line (BTL) should Connect with Above the Line (ATL) for better ROI

In Marketing Communications (Marcomms), Below the Line activity should link with ATL activity. This will help to measure the BTL Communication responses. Below are the ways to connect BTL with ATL Coupons - Giving Free Coupon Ad Via Newspapers … [Continue reading]

Digital Marketing / Advertising Ad Spend Per Internet User – Forecast

 Insight - As per eMarketer report, Australia, UK & US is the top three countries, where advertisers has to spend more money for customer acquisition. Even though, the forecast shows that the advertisers in these regions are desirous to allocate … [Continue reading]

Email / Mailer is the best channel for Relationship Marketing

A decade back, e-mail communications are particularly used by individuals to communicate with each other. Because of better internet connectivity and technological advancement, many businesses using this channel to reach their target audience. Why … [Continue reading]