Google Analytics Databoard Widgets, Which one to use when, Why & How?

​Google Dashbard to find missing dash & dots  2.1 Metric Widget - This will help you to track single Metric with multiple Dimension Filters. This Metric is useful to analyze Goal Or Specific metric with granular … [Continue reading]

Comscore expands Mobile analytics capability

comScore Brings Big Data to Mobile and Multi-Platform Media Analytics. Data from More than 1 Million U.S. Mobile Phone Users, 400,000 Tablet Owners and 150,000 Connected Device Households Power comScore’s Multi-Platform Reporting.. It … [Continue reading]

Googe Analytics – Custom Report Explorer

Google Analytics Custom Report Explorer is superb report type that allows to drill down multiple dimension & metrics. This report will give us broad & granular insights on visitor behavior. If the solution for the problem requires drilling of … [Continue reading]

Digitization of Business helps to understand Consumer Behavior better

This video nicely showcase how various business are digitized and how people are accessing the digital data through various digital medium & devices. Local business marketing through mobile device is going to play a key role in digital marketing. … [Continue reading]

How Google Webmasters tool track / treats sub-domain?

If we syndicate main domain with Google webmaster tool, it treats subdomain traffic  as internal traffic that maps to main domain. But it is not possible to handle sub-domain pages from main domain section (blocked URLS -like disallowing … [Continue reading]

Mobile Internet Penetration Trend in India

More and More people are accessing internet through mobile. The mobile internet penetration is increasing signiicantly year on year globally. In Mobile internet penetration Japan top the list followed by Australia, UK, USA, Germany, China & … [Continue reading]

Does Facebook Graph Search change the way the people search on the Internet?

Facebook lauched Facebook graph search on 23 Jan'13.  Facebook graph search helps facebook users  * to connect with people who shares same interest? * Finding events where the friends are visited? * Finding TV events, movies … [Continue reading]

How to track Mailer (Email) open rate through Google Analytics?

If you are sending Mailers to thousands of customers, how do you know open rate from Google Analytics. If we say URL Parameter Tracking (UTM), we can only track the email recipent behavior only if help click any link in the body of the email content. … [Continue reading]

Customer Acquisition, Retention & Expansion in Digital Marketing through Google Analytics

We explore what kind of reports is used to understand  How we are acquiring the new prospects /customers?     Is it because of brand (Keyword)     Is it because of … [Continue reading]

Why there is a difference in Exit Rate in All Pages & Exit Pages report in Google Analytics

Exit Rate in All pages & Exit rate report difference is huge. Let we explore the reason for the this.  How Google Analytics calculate Exit rate for all pages report Google consider single page session to determine exit rate … [Continue reading]