Marketing Communications: Below the Line (BTL) should Connect with Above the Line (ATL) for better ROI

In Marketing Communications (Marcomms), Below the Line activity should link with ATL activity. This will help to measure the BTL Communication responses. Below are the ways to connect BTL with ATL Coupons - Giving Free Coupon Ad Via Newspapers … [Continue reading]

Digital Marketing / Advertising Ad Spend Per Internet User – Forecast

 Insight - As per eMarketer report, Australia, UK & US is the top three countries, where advertisers has to spend more money for customer acquisition. Even though, the forecast shows that the advertisers in these regions are desirous to allocate … [Continue reading]

Email / Mailer is the best channel for Relationship Marketing

A decade back, e-mail communications are particularly used by individuals to communicate with each other. Because of better internet connectivity and technological advancement, many businesses using this channel to reach their target audience. Why … [Continue reading]

Search Engine Optimization – SEO is not just about keyword & ranking

SEO is a process of optimizing the content for the audience in search engine friendly way. Understanding target audience and their behavior is essential to come-up with clear SEO approach. Why SEO? - Search Medium is a pull medium and bringing … [Continue reading]

Search engine Localization strategy: Google Adwords Zip Code targeting plays a key role

Localized targeting & customized messaging takes the digital marketing into a newer level. Pincode targeting helps in behavioral segmentation based on the area. Customized message delivers a better response. Localized Targeting - Advantage B2C … [Continue reading]

Social Media (Networking) is a boon …. If not managed properly, it will blemish the business

Social Networking is like a beautiful glass flowerpot. It needs to be handled with care. Social Media is many to many communications. Social Media is a great communication channel through which consumers can easily reach the business. It gives full … [Continue reading]

Google is No.1 because of its product strategy

It is interesting to watch, how Google has been transformed from statistical to search engine giant to Product company. Google strategy has very good foresightedness as compared to another other company in his class. In most of the case Google … [Continue reading]

Digital Marketing Analytics = Performance based Behavioral Marketing

All the marketing activity performance is measured based on some yardstick. Even in offline marketing some yardstick is followed to understand the performance of the marketing. There is no foolproof mechanism in place to track the offline marketing … [Continue reading]

Digital presence becomes indispensable for businesses

The main advantage of digital medium from marketing perspective is convenience (Both from buyers & sellers perspective). Marketing mix "Place" is replaced by "Convenience" by digital. Moreover the Internet connectivity is growing exponentially in … [Continue reading]

What is Marketing?

In Nutshell, Marketing is a cross platform / cross departmental process of connecting with consumers and fulfilling their needs. Now a days, most of the marketing activity becomes sales oriented. By pushing the products & services to the … [Continue reading]