60% of facebook users access facebook through mobile

Facebook hits 1 Billion users. Out of 1 Billion users 60% of the user’s access facebook through mobile. Moreover, Next to America, Asia is the largest users for facebook. What does it mean to us? Mobile Responsiveness - It is very … [Continue reading]

How STP (Segmentation, Targetting, Positioning) is applied to Digital Marketing Channels?

We use different marketing channels to reach & communicate with the audience. Segmentation, Targetting & Position is the key marketing approach to bridge audience & service. Lets define What is Segmentation, Targeting & … [Continue reading]

Google Tag Manager – Centralized Tag / Snippet Management Tool

Today, Google Come-up with Google Tag manager software. The Main advantage of this tool is  Manage Google Analytics tracking code, Custom HTML Tag, Custom Image Tag, Double Click Floodlight Counter & Sales, Adwords Conversion … [Continue reading]

Personalization + Localization + Socialization = Mobile Marketing

In most of the developing countries, Mobile peneration is much more than the PC. It is very easy to target huge chunk of local target audience through mobile. Advantage of Mobile Marketing Personalization - Personalized message … [Continue reading]

Google Entrepreneurs – Service for SMB’s

Google is alltime emerging company because they always come-up with new product & services in short interval. Now, Google like to do real business with start-ups and SMBs. Google Entepreneurs has resource center that showcases Google products for … [Continue reading]

Web Analytics is all about numbers?

If we talk about web analytics, we immediately think of numbers & eye candy graph. Yes, Web analytics is all about metrics, numbers. If that is so, Web analytics won't be billion dollar industry. Web Analytics should map the … [Continue reading]

New Meta Keyword Tag “news_keywords” for news publishers to keep them happy?

Now, publishers can use this tag <Meta Name="news_keywords" content="keyword1, 2,3">to woo traffic from search engine. Even though Google Won't explictly support SEO methods, why they come-up with News keyword … [Continue reading]

How a digital medium helps in B2B marketing?

The key aspect of B2B marketing is personal relationship.B2B decision Making Unit (Buying Center) is very complex as compared to B2C. The B2C marketing strategy won't work for B2B marketing. In what way the digital medium will … [Continue reading]

Why Twitter is the best Social Media Platform?

Twitter objective is very simple and straight forward. Connecting people without affecting their privacy (No Complication & Confusion). Let we explore which Twitter is the best Social Media Platform Best of Both World - Twitter Platform is … [Continue reading]

Google Plus (G+) likes in Google Paid Search Results

Google uses its search dominance to increase its social media market share (Google Plus). From today G+1 likes will be featured in Paid search results.   To take advantage of this, most of the adwords advertisers will use GPlus to … [Continue reading]