How to track Mailer (Email) open rate through Google Analytics?

If you are sending Mailers to thousands of customers, how do you know open rate from Google Analytics. If we say URL Parameter Tracking (UTM), we can only track the email recipent behavior only if help click any link in the body of the email content. … [Continue reading]

Customer Acquisition, Retention & Expansion in Digital Marketing through Google Analytics

We explore what kind of reports is used to understand  How we are acquiring the new prospects /customers?     Is it because of brand (Keyword)     Is it because of … [Continue reading]

Why there is a difference in Exit Rate in All Pages & Exit Pages report in Google Analytics

Exit Rate in All pages & Exit rate report difference is huge. Let we explore the reason for the this.  How Google Analytics calculate Exit rate for all pages report Google consider single page session to determine exit rate … [Continue reading]

Data Representation in Google Analytics (Data, Pie Chart, Bar Chart, Term Cloud, Pivot)

Website visitors data are captured & represented nicely in Google Analytics. Each data representation gives us some insight. Let we explore each data representation format Data - In data format, we see numbers and infer from … [Continue reading]

How to Segment Visitor & Registrated Member Traffic in Google Analytics?

If you are running a site, it can be accessed by a new visitor or registered member. It is very essential to segment visitor & registered member traffic to infer New visitor traffic. Use custom variable to segment the traffic for better … [Continue reading]

Google Analytics Key reports for Adwords (Time Lag for Remarketing & Conversion Channel)

Time Lag report (Infer: Remarketing Time window) Time lag report (Conversions > Multi-Channel) helps to align the remarketing duration of the visitor. Based on this report, it is very easy to infer the conversion period of the visitor and … [Continue reading]

Facebook Analytics | Insights | How to Infer : Best Practices

While analyzing the Facebook traffic, apart from facebook page analytics, it is better to pull data from Web metrics tool like Google analytics to infer holistic view.   FB & GA Insights helps to infer Which gender … [Continue reading]

Google Analytics Goal : While Defining Goal Funnel from Home Page (Beware)

While defining Goal from Home Page in Google Analytics, it is very essential to ensure to clearly define the Home Page path file name in the funnel. Because the  home page funnel may be /, index. or any other option.  So, it is very … [Continue reading]

Google Analytics Search Traffic Report Accuracy Case Study

I analyzed the GA Organic Seach Traffic Report accuracy while Manual Tagging & Auto Tagging are used to contact adwords account during a particular data range. This is the inference Inference (Auto Tagging Option) Out of 2300 visits 42 … [Continue reading]

Google Analytics Tie-up with clickz for mobile user statistics

  This is the mobile  statistics by Google. Mobile will be integral part of marketing mix.   Mobile is no longer an add-on to a campaign, and for many it’s increasingly becoming a central focus. 87% of … [Continue reading]