Analytics Indian Company Study 2012

I come across Analytics India Company study by AnalyticsIndiamag. Awesome Analytical Company study by Mr. Bhasker Gupta Indian City wise Analytical Company City Wise % of … [Continue reading]

Twitter User Statistics : Who use Twitter and how? Insight

Analytics Firm Beevolve found that most Twitter users are young iPhone users from English speaking countries. What Study Reveals Gender - Women tweets more than men What they Tweet - gals tweet about family and fashion while … [Continue reading]

60% of facebook users access facebook through mobile

Facebook hits 1 Billion users. Out of 1 Billion users 60% of the user’s access facebook through mobile. Moreover, Next to America, Asia is the largest users for facebook. What does it mean to us? Mobile Responsiveness - It is very … [Continue reading]

How STP (Segmentation, Targetting, Positioning) is applied to Digital Marketing Channels?

We use different marketing channels to reach & communicate with the audience. Segmentation, Targetting & Position is the key marketing approach to bridge audience & service. Lets define What is Segmentation, Targeting & … [Continue reading]

Google Tag Manager – Centralized Tag / Snippet Management Tool

Today, Google Come-up with Google Tag manager software. The Main advantage of this tool is  Manage Google Analytics tracking code, Custom HTML Tag, Custom Image Tag, Double Click Floodlight Counter & Sales, Adwords Conversion … [Continue reading]

Personalization + Localization + Socialization = Mobile Marketing

In most of the developing countries, Mobile peneration is much more than the PC. It is very easy to target huge chunk of local target audience through mobile. Advantage of Mobile Marketing Personalization - Personalized message … [Continue reading]

Google Entrepreneurs – Service for SMB’s

Google is alltime emerging company because they always come-up with new product & services in short interval. Now, Google like to do real business with start-ups and SMBs. Google Entepreneurs has resource center that showcases Google products for … [Continue reading]

Web Analytics is all about numbers?

If we talk about web analytics, we immediately think of numbers & eye candy graph. Yes, Web analytics is all about metrics, numbers. If that is so, Web analytics won't be billion dollar industry. Web Analytics should map the … [Continue reading]

New Meta Keyword Tag “news_keywords” for news publishers to keep them happy?

Now, publishers can use this tag <Meta Name="news_keywords" content="keyword1, 2,3">to woo traffic from search engine. Even though Google Won't explictly support SEO methods, why they come-up with News keyword … [Continue reading]

How a digital medium helps in B2B marketing?

The key aspect of B2B marketing is personal relationship.B2B decision Making Unit (Buying Center) is very complex as compared to B2C. The B2C marketing strategy won't work for B2B marketing. In what way the digital medium will … [Continue reading]