Smart Goals or Refined Remarketing… Google’s Business Strategy

Remarketing helps to target the visitor to the site. Smart Goals is the refined version of Re-targetting the repeat Visitor by using different signals (Through Mechine language) Smart goals is a good business strategy to stitch different … [Continue reading]

Multi Channel Attribution Model – How to get the Insight?

Multi Channel Attribution helps to understand how the vistor used different channel touchpoints  to convert & crediting the channel based on different Models (Like First, Last, Linear, time decay, … [Continue reading]

Google Analytics Release Notes – 9th Sep’15 Brief

Ad Group-level Device Bid Adjustments: Ad Group Level Bid Adjustment data will be reflected in Google Analytics (Acquistion > Adwords > Bid Adjustement)  Audience Insights Report: Adds a new report that shows all Audience Segments … [Continue reading]

“Buy Now Button” in Google & Facebook – Product & Consumer Behavior Insights

Facebook & Google is slowly introducing / testing "Buy Now Button" option in their interface. The catch is that, you don't have to reach the ecommerce site to make the payment. It cuts the multiple registration process in ecommerce … [Continue reading]

Google Search Query to Search Analytics? What’s in it?

Google launched "Search Analytics Beta" evolved version of "Search Queries Report How you can slice & dize keyword report  Devices (Desktop Vs Mobile Vs Tablet) Breakup - Slice the keyword engagement on … [Continue reading]

“Mobile Search Overtakes Desktop in 10 Countries” Says Google – Why it Happened? Advantage Corporates & start-ups

Google says that “More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”  Why & How it happened? Connectivity & Affordability - Better … [Continue reading]

Twitter Social Signals

Tweets - tweet can be just a statement made by a user Shared to followers. More relevent tweets, more network Retweet "RT"     copy someone else’s tweet as one’s … [Continue reading]

What are Twitter Characteristics?

Each Social Media Platform (Facebook, Twitter, Linkedin) has unique Characteristics What are Twitter Characteristics.... User Intent     Very Rational Audience     80% … [Continue reading]

Upgraded URL in Adwords

Adwords introduced upgraded URL instead of destination URL Upgraded URL's Upgraded URLs let you enter the landing page portion of your URL and your tracking information separately in AdWords. Manage tracking for many … [Continue reading]

Google Tag Manger (V2) for Google Analytics – Advantages & Pain Points

Google Tag Manager is a good tool to manage google analytics tag effectively. Google Analytics has Containers where Tags are communicated. We can create custom Tags  based on our requirement.  That "Tag" Contains … [Continue reading]