Google Search Query to Search Analytics? What’s in it?

Google launched "Search Analytics Beta" evolved version of "Search Queries Report How you can slice & dize keyword report  Devices (Desktop Vs Mobile Vs Tablet) Breakup - Slice the keyword engagement on … [Continue reading]

“Mobile Search Overtakes Desktop in 10 Countries” Says Google – Why it Happened? Advantage Corporates & start-ups

Google says that “More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”  Why & How it happened? Connectivity & Affordability - Better … [Continue reading]

Twitter Social Signals

Tweets - tweet can be just a statement made by a user Shared to followers. More relevent tweets, more network Retweet "RT"     copy someone else’s tweet as one’s … [Continue reading]

What are Twitter Characteristics?

Each Social Media Platform (Facebook, Twitter, Linkedin) has unique Characteristics What are Twitter Characteristics.... User Intent     Very Rational Audience     80% … [Continue reading]

Upgraded URL in Adwords

Adwords introduced upgraded URL instead of destination URL Upgraded URL's Upgraded URLs let you enter the landing page portion of your URL and your tracking information separately in AdWords. Manage tracking for many … [Continue reading]

Google Tag Manger (V2) for Google Analytics – Advantages & Pain Points

Google Tag Manager is a good tool to manage google analytics tag effectively. Google Analytics has Containers where Tags are communicated. We can create custom Tags  based on our requirement.  That "Tag" Contains … [Continue reading]

Microsoft Acquires R Software & Services

Microsoft closes acquisition of R software and services provider Microsoft today closed its acquisition of Revolution Analytics, a commercial provider of software and services for the R programming language, making it a wholly owned … [Continue reading]

Google Analytics Feature Release – Update

The following changes in Google Analytics have begun rolling out to user accounts and will be available in the coming weeks. Trash Can: Provides a self-service interface for users to rescue items that were mistakenly deleted from … [Continue reading]

Facebook launches analytics for App

What you can do with facebook app analytics? Break down trends by country, age, gender, language and platform in order to gain insights about how specific groups of people use your app. Funnels - Discover when your customers are … [Continue reading]

App Download Cross Platform Tracking

If you track want to track app download & install from Web / WAP Property, UTM is the best method to track the same. You can also customize source value based on different conditions.  Case Study If ABC company launched an … [Continue reading]