Twitter Social Signals

Tweets - tweet can be just a statement made by a user Shared to followers. More relevent tweets, more network Retweet "RT"     copy someone else’s tweet as one’s … [Continue reading]

What are Twitter Characteristics?

Each Social Media Platform (Facebook, Twitter, Linkedin) has unique Characteristics What are Twitter Characteristics.... User Intent     Very Rational Audience     80% … [Continue reading]

Upgraded URL in Adwords

Adwords introduced upgraded URL instead of destination URL Upgraded URL's Upgraded URLs let you enter the landing page portion of your URL and your tracking information separately in AdWords. Manage tracking for many … [Continue reading]

Google Tag Manger (V2) for Google Analytics – Advantages & Pain Points

Google Tag Manager is a good tool to manage google analytics tag effectively. Google Analytics has Containers where Tags are communicated. We can create custom Tags  based on our requirement.  That "Tag" Contains … [Continue reading]

Microsoft Acquires R Software & Services

Microsoft closes acquisition of R software and services provider Microsoft today closed its acquisition of Revolution Analytics, a commercial provider of software and services for the R programming language, making it a wholly owned … [Continue reading]

Google Analytics Feature Release – Update

The following changes in Google Analytics have begun rolling out to user accounts and will be available in the coming weeks. Trash Can: Provides a self-service interface for users to rescue items that were mistakenly deleted from … [Continue reading]

Facebook launches analytics for App

What you can do with facebook app analytics? Break down trends by country, age, gender, language and platform in order to gain insights about how specific groups of people use your app. Funnels - Discover when your customers are … [Continue reading]

App Download Cross Platform Tracking

If you track want to track app download & install from Web / WAP Property, UTM is the best method to track the same. You can also customize source value based on different conditions.  Case Study If ABC company launched an … [Continue reading]

Intelligent Event Alert Google Analytics – sweet spot & pain points

Intelligent Event in Google Analytics helps to build traffic rules to get alerts on daily, Weekly & monthly basis.  Advantages * You can get alert based on the rules / conditions set by you on daily / weekly & monthly … [Continue reading]

Mobile APP Speed Tracking in Google Analytics

In Google Anlaytics for App, App Speed is not the default report (In Web Property, Pag load time is an default report). Mobile App Speed Tracking needs to be configured  The App Speed reports require additional set up in your app … [Continue reading]