What influence a product purchase in B2C?

If a person is purchasing a product, there are different factors influence  to purchase that product.  The influence factor are Brand - Brand place a key role in product purchase in B2C Segment (Particularly in High … [Continue reading]

Data cleansing through Data Sanity / Validation

All business are data drive. All business decisions are taken through data. Business decision goes wrong if he data sanity is not good. It is always good to check data sanity through various data check points / data points in a regular … [Continue reading]

What is Cohort Analysis? How it helps to understand engagement behavior

What is Cohort? A cohort is a group of people who share a common characteristic over a certain period of time. Example: Digital Analytics Group is one Cohort  What is Cohort Analysis? Is used to analyse behavior of a group that … [Continue reading]

Marcomms should address the Customer Perceived Risk for better engagement

What is meant by Perceived Risk? The perceived risk is the gap between customer expectation & experience.  Customer Perception - Is the product matches or fulfilling my expectation? Marketing communcation plays a key … [Continue reading]

The Global Web Analytics Market- Boosting Towards $3.09 Billion Business by 2019

The Global Web Analytics Market- Boosting Towards $3.09 Billion Business by 2019 "The global web analytics market is expected to grow from $1.33 billion in 2014 to $3.09 billion in 2019, at an estimated of CAGR of 18.3% during the … [Continue reading]

What is Google Strategy behind Structured Data & new Schema?

Instead of google algrothim fetching key information, you can communicate the key data points to Google using Schema.    Google is more focusing on structured data. Few days back, google come-up with SCheme … [Continue reading]

Google Analytics Introduce Recycle Bin Feature

What is Google Analytics Trash Can? If you accidentely deleted your Google Analytics Account or Property or View, don't panic. You will can restore it from trash can.  Trash Can Limitations? The deleted Account / Property / … [Continue reading]

Google Trusted Stores: What is? How to Apply? Marketplace Insight

What is Google Trusted Stores? Google Trusted Stores is a free certification program to highlight that you offer a consistently great shopping experience. Once qualified, your store will be recognized with a badge that is displayed on your … [Continue reading]

Exploring Facebook strategy on Video Platform quickfire networks acquisition

Facebook Stir-up Video Publishing Competition by acquiring video platform Quickfire Network.   What Quickfire Network does? QuickFire Networks, the premier provider of ultra high performance video encoding/transcoding … [Continue reading]

Digital Trends For 2015 from Forbes

Big Data Becoming  Big Insights–Predictive & Prescriptive Analytics Insights - Big data requires more strategic mindset than tactical. There is lot of things evolve in tactical grounds in big data from hadoop, cloudera, … [Continue reading]