To acquire and retain the consumer, it is important understand consumer perception towards the product. whether the product & service ful-fill their requirements.
How to build Postive Consumer perception towards the products?
- Value the Product delivers – By communicating the product features & benefits without sales pitch
- Brand Value – By communicating the brand value & credibility like awards
- Word of Mouth – What Consumers say about the product has to be communicated through social media
- Free Trial – Allowing the prospects to experience the product to avoid perceived risk
- Transparency – Communicating the price point clearly
- Relationship – Communicating the kind of support deliver
Below analyses helps to study the visitor behavior
- Understand how the new visitor navigate the site
- Understand what info they are looking for
- What is te Avg. Pages/Visit of visitors
- Where they exit?