Localized targeting & customized messaging takes the digital marketing into a newer level. Pincode targeting helps in behavioral segmentation based on the area. Customized message delivers a better response.
Localized Targeting – Advantage B2C Industry
- Fast moving consumer goods (FMCG)
- shopping malls,
- bouquet shop’s
- call taxi
They can derive better results through this option. With localized targeting & customized messaging, advertisers can easily connect with the local people.
Even display networks can deliver better results & decent ROI. Consumers who see local area ads while reading a news or article, deliver better response & helps in brand recall. Moreover display network through zip code targeting will reinforce brand image.
Local Searches are done through mobile device than in desktop. So, Zipcode targeting through mobile devices to leverage on local search is very essential. Zipcode Targeting through a display network in PC/Desktop delivers a better results. Because engagement is more in display network.
It is always a good practice to create a roadmap of how to use these local targeting for better results.Google+